Unique selling propositions, or USPs, are the way companies show how they are better than their competition. In the past, businesses would do this by advertising on television or the radio with the hope of convincing the viewer to choose them. In 2018, the majority of businesses are online. There is serious competition in this area, and companies are employing various SEO tactics to ensure that internet traffic is directed toward their website. However, if customers land on the website, first impressions are crucial. The web page has to instantly grab the users attention. In order to convey your competitive advantage over the […]