There’s no denying it: mobile devices are on the rise. Not only are more and more people using their devices to access websites, but phones and tablets are quickly becoming important tools for our careers. With the evolution of devices, we (as people) are becoming more mobile ourselves. Many internet entrepreneurs actually start out with the specific goal of being able to work from anywhere. In fact, this trend is increasingly more common for people across all careers. People simply do not want to be tethered to an office. The reason many of us opt for smart phones and tablets is because we don’t […]
How to Introduce Social Proof to Your Site
In 1968 two social psychologists made an experiment. They put various numbers of people, starting with one person and gradually working their way up to 30, on a street corner and had them look up at an empty sky for sixty seconds. The result of the experiment was that the bigger the crowd of skygazers, the more likely it was for passersby to stop and look up as well to find out what all the commotion was about. Placing a group of thirty upward-looking men on the corner caused more than 80% of pedestrians to stop and tilt their heads. […]
The Best Tools for A/B Split Testing in WordPress
It’s probably safe to say that everyone who runs a website wants it to convert better. Whether that means more email sign-ups, sales, donations, memberships, leads, downloads, or whatever it is you are trying to achieve with your presence on the web. But let’s be honest, do you really know what makes your visitors tick? Do you have any idea why some customers buy your product and others don’t? Why some decide to stay on your site and others are leaving right away? A website’s success—the customer’s decisions to buy or not, to stay or leave—depend on a variety of […]
4 Ways to Turn WordPress into a Multilingual Website
There are plenty of good reasons to offer your website in more than one language. Having a multilingual site can create opportunities to reach different clients and markets on a global scale. Unfortunately, WordPress doesn’t offer out-of-the box support for running a bi- or multilingual website. However, there are a number of plugins available to bridge this language barrier. Generally speaking, you can choose between 4 different ways to offer multilingual content on your WordPress site: One post per language—Each language version of an article is set up as its own post. These are then linked together, indicating that one is the […]
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