When it comes to making decisions related to user experience and web design, A/B Testing can be extremely helpful. If implemented properly, even minor changes—such as modifying the color scheme—can help your website perform better. In this article, we’ll be discussing A/B Testing in general, as well as taking a look at some of the mistakes or errors that you can avoid when conducting an A/B Test, thereby enhancing the usefulness of your results. A/B Testing: Introduction In simple words, A/B Testing (also known as Split Testing) compares two versions of the same element for a given period period of […]

The benefits of a premium WordPress theme are plenty. You get terrific support, access to quality documentation, and several other features when you opt for premium themes from a reputed provider. However, not everyone needs (or can afford) to spend regularly on premium WP themes. In such cases, free themes can be a good alternative. In fact, with the exception of premium support, many free themes have features that can even give their premium counterparts a run for their money. Take, for instance, Vantage by SiteOrigin (featured at #8 in this roundup)—it has a wide plethora of features that are […]

In order to keep your internet presence updated with the latest changes in web technology, sometimes it becomes essential to invoke the “redesign” clause. In fact, if your website remains stagnant for a long period of time without changes of any sort, it will send a really bad message to potential clients and visitors—some may even assume that you are ignorant of the present day trends and consider your business to be a dormant venture. Definitely not a good image to have, is it? In this article, we shall be taking a look at certain key points that you should […]