Click-through rates for display ads have been on the decline for years. Smart Insights puts them at .05 percent as of March 2017. If revenue is your goal, paid content can be your ticket to increased monetization. The following tips are a useful roadmap for adding paid content to your monetization plan. When transitioning to a paid content model, it’s important to introduce your audience to the concept and walk them through the process to avoid backlash. Below are guidelines that should be helpful: Communication is Key If your content has been ad-financed (“free”) and you want to start charging […]