Over the last eight years, I have written hundreds of proposals for WordPress website projects. In the early days, most of them were terrible. Then I started paying attention to what I was putting out and the feedback I was receiving. I started making small incremental changes to my proposals until I found a formula that worked for me. In this article, I’m going to share everything I’ve learned from writing proposals over the last eight years to help you write better proposals for your prospects and win more projects. Disclaimer: my clients are predominantly small to medium-sized businesses. If […]
Do You Feel Guilty Using Premium Themes?
It’s time we have this conversation in public because I’m exhausted from having it in private at WordCamps, Meetups, and in forums. I know there are many WordPress “builders,”or “installers,” or “integrators” who feel the same way, and I think it has more to do with their insecurity about not being a “developer” than anything else. So, when a WordPress “consultant” (as I like to call them) asks me how to price projects when you’re “just” using a premium theme, here’s my usual response: A premium theme, no matter how good it is or what it costs, is not the […]
Stop Blogging About Plugins Already
Somebody needs to build a dating site to match WordPress freelance designers and developers with agencies. Not a job board where you can merely post a job and have freelancers apply. Not a portfolio site where freelancers can post their work for agencies to browse. More like a dating site where you can connect based on common interests and philosophies—sniff each other out for a while and really get to know each other before climbing into bed. In the meantime, freelancers need to rethink what their job actually is if they are servicing agencies. The problem is not that there […]
7 Ways to a Better “Busy”
What Does “Busy” Mean? For most WordPress freelancers, business is good. And for some, it’s almost too good. When I was at PressNomics recently, I spoke to lots of WordPress freelancers who all said the same thing: I’m very busy, business is great! Just too much to work on…you know the deal. But at every conference or WordCamp, I also overhear a lot of complaints about clients changing the brief mid-project, dragging their feet on content deadlines, or generally frustrating the creative process. So I have to wonder, is it good to be “busy”—if that means more stress and less creative […]
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