Anybody who has designed or developed a WordPress theme or plugin will know, and will have experienced, the situation of getting overly wrapped up in creative inspiration or technical challenges. It’s very, very easy and not categorically a bad thing. Some of the best, most inspired work comes from these scenarios. However, in many cases, this is not always true. Often, (and unfortunately) it may mean that a developer or designer takes their eye off the ball and loses sight of their most important commodity; their users. We’ve all been there, and we’ve all been guilty at some point. As someone […]