If you’re not collecting emails on your website, you should be. If you’re currently collecting emails on your site, you could be collecting more. We all could be. That’s where conversion optimization comes in. Email list building is important for any website, but particularly for those publishing content (no matter what business type). If email signups are valuable to you, this article will cover a four-step process for increasing your email signup rate. The Money is in the List Most marketers intuitively understand the importance of a healthy email list. It’s an owned asset. It won’t shut down on you, […]