Most website owners understand the importance of driving traffic to a website. It’s the metric that quickly gets webmasters excited as they imagine all those site visitors turning into profit. But the truth is traffic on its own doesn’t really mean much. If it doesn’t convert, then it won’t matter whether the number of monthly visitors is 100,000 or 0. That’s why what you should be paying attention to is your site’s conversion rate instead. But what is a conversion rate, after all? To put it simply, a conversion rate measures how many visitors of your website become customers or […]