From navigating supply chain issues to keeping up with changing customer demands, surviving an economic downturn as a WooCommerce store is serious business.  If you’re too slow to act, you might be putting your business up for sale faster than you think. If you pivot without a clear strategy, you might be putting a serious drain on your company resources. But hey, it’s not all doom and gloom.  By understanding how to make the most of this pivotal time in eCommerce history, you can revive sales, win over new customers, and grow into a thriving online business.  Let’s take a closer […]

Ecommerce isn’t the future of business, it’s the present. Research predicts that, by the end of 2021, there will be more than 2 billion online customers. Add to this the fact that Covid-19 shifted how small businesses operate and you’ll understand why so many entrepreneurs are trying hard to adapt their brands to the digital economy.  This transition might be confusing for many, though. Turning your brick-and-mortar store into an online business isn’t only time-consuming, but expensive.  If you don’t do it right, you’ll waste so much energy and resources on a project that’s meant to fail.  Besides, as the […]

While the average conversion rate for eCommerce websites is 3.5%, top-performing eCommerce sites far outstrip this meager figure, converting at a whopping 25.8%. But what makes the difference between these masters of sales and the rest of the heel-draggers? Easy — a focus on conversion optimization. Want to drive more sales this festive season? Instead of feeling around in the dark, test, measure, and analyze the website features that directly affect conversions.  By doing this, you can identify the best eCommerce website practices that will optimize your site for more conversions over the holiday period. Keen to know the top […]