Let’s face it, carving a niche for yourself online is becoming harder. New ecommerce websites are joining the millions that already exist every day. Your first thought will be to market more just to be heard in such a competitive landscape. More visitors means more customers, after all. But online marketing isn’t exactly easy either.  In fact, poor marketing is one of the main reasons why ecommerce businesses fail. Not saying you should stop digital marketing altogether. Quality marketing is crucial to your success.  Instead of driving more and more prospects to your site, why not focus on converting as […]

Landing pages are integral to increasing your conversion rates. If you are not investing much time in developing your landing page, you may be missing out on a lot of conversions. On average, the conversion rate for a B2B landing page is 13.28%. It is important to test and optimize your landing pages to see what works better for your business. When a reader lands on your page, you have only a few seconds to gain their attention. This is why it is crucial to know what makes a high-converting landing page. Studying other websites and their landing pages will […]