Ecommerce isn’t the future of business, it’s the present. Research predicts that, by the end of 2021, there will be more than 2 billion online customers. Add to this the fact that Covid-19 shifted how small businesses operate and you’ll understand why so many entrepreneurs are trying hard to adapt their brands to the digital economy.  This transition might be confusing for many, though. Turning your brick-and-mortar store into an online business isn’t only time-consuming, but expensive.  If you don’t do it right, you’ll waste so much energy and resources on a project that’s meant to fail.  Besides, as the […]

While the average conversion rate for eCommerce websites is 3.5%, top-performing eCommerce sites far outstrip this meager figure, converting at a whopping 25.8%. But what makes the difference between these masters of sales and the rest of the heel-draggers? Easy — a focus on conversion optimization. Want to drive more sales this festive season? Instead of feeling around in the dark, test, measure, and analyze the website features that directly affect conversions.  By doing this, you can identify the best eCommerce website practices that will optimize your site for more conversions over the holiday period. Keen to know the top […]