Let’s cut to the chase, shall we? Ok! Long story short: I wrote a cookbook on grownup cookies, found a NY agent, and received stellar “tasting” reviews from publishers. I could not get a publishing contract because I am not on the Food Network (not uncommon apparently). I decided to use WP to get to the top in organic Google, etc. search because publishers would, no doubt, want to see what potential my “profile” had. I quickly got to the top of Google thanks to a few simple approaches and a realistic budget. Yes, I did get a contract and […]
5 Lessons Learned from my Epic eCommerce Saga
What my client wanted was reasonable: Select any X flavors from a selection of Y available flavors. If you’ve worked with this before, it’s about setting variables. Some Ecommerce platforms do this better than others. Regardless, for clients this is how they buy yogurt at Target, select candy on Valentine’s Day, and order ice cream cones for the family in summer. But I made a mistake and here is how I lost 99% of my credibility with a $49 extension. Ready to hear my story?
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