As a blogger, you probably employ several tactics to maximize the impact of each post. Without the proper measurement tools, however, it can be difficult to know which ones are most effective at engaging your audience. That’s why I’m a big fan of Google Analytics, Google’s free web analytics tool. The platform allows you to add tracking code to each page of your website, granting you access to a trove of stats and reports to help assess your web traffic. But navigating the platform can be daunting. Google even has an academy dedicated to teaching you how to get the most out of Analytics. There’s […]