As a marketer or blogger, one of the most important factors to your success is how well you understand your target audience. They have all this data and metrics that give them data on their audience. They don’t, however, truly know their target audience. They don’t know what makes them tick. They don’t know what motivates them to go to their pages and read their content and that is where they really miss the mark. Your first realization should be that your audience is made up of actual human beings with all the dimensions that come with the human experience. […]