Business

To be successful in today’s digital-first consumer landscape, your business needs a website. However, there’s more that goes into creating a powerful site than simply purchasing a domain name and a hosting plan. If you want to stand out among your competitors, capture the attention of your audience, and drive conversions and leads, there are some essential elements to consider. From its theme and plugins to its content and branding, being strategic about your site’s design and development can have a significant effect on its performance and, in turn, your return on investment. In this article, we’ll discuss how creating […]

Black Friday is just around the corner, which means consumers are gearing up for some holiday shopping. E-commerce shopping rates are at their highest from Black Friday through Cyber Monday. If you don’t prepare your site, you may miss out on this surge in spending. This time of year is for giving thanks. As an e-commerce site manager, one of the best things to feel thankful for is a website that can handle a sudden spike in traffic, as well as any security threats. With the right maintenance and security preparation, you’ll be able to do both. In this post, […]

In many ways, driving traffic to your website is the name of the game. After all, more visitors can lead to increased engagement, and with any luck, additional conversions. Search Engine Optimization (SEO) strategies can improve your numbers over time, but what if you need more immediate results? The good news is that Pay-Per-Click (PPC) advertising can help you speed things along. When used correctly, PPC ads can be an effective way to drive traffic to your website. Plus, they can increase conversions and provide a boost to your bottom line. In this post, we’ll start by introducing PPC advertising, […]

When it comes to news sites, blogs, and other digital content publishers, making sure your posts are accessible on mobile devices is key. While responsive web design is the first choice and a must-have, a web experience doesn’t always provide the easiest or most engaging reading experience for your most loyal readers. This is why mobile apps often play a key role in how digital publishers distribute their content. By improving User Experience (UX) and speeding up loading times, a native mobile app could have a significant impact on engagement, retention, and traffic for your content, while providing an additional […]

Customer relationship management (CRM) software is the biggest software market in the entire world, and it’s expected to grow to $80 billion by 2020.  It’s no secret that CRMs are powerful tools for both sales and marketing teams. They provide powerful data features to manage customers and engage them at the right moment.  However, many CRMs are not all-in-one solutions on their own; if you aren’t seeking out integrations, you are missing out on tons of automation and essential data.  Here are the best CRM integrations you can connect today to improve your sales and keep your clients happy.  1. […]