One of the downsides to owning your own website or domain is that you have to register, mostly using personal information, in a public directory of sorts. Anyone can look up a URL or site and immediately see the owner, as well as their related contact information. It’s not a big deal until marketers and scammers start soliciting you. How many times have you seen an email from someone unknown that claims to be able to fix your blog or website’s SEO problems? Probably often. If you have a WordPress-powered site, you’ll see similar comments there. What you may not […]

A blog can help your business grow, and this post will help you get started. First, you’ll learn why a blog makes sense for your business, then get six early blogging steps to take. A Business Blog Helps You Cement Your Status as a Thought Leader Thought leadership sets you apart from competitors. It helps people see that you have interesting, relevant perspectives and could help them conclude it’s worthwhile to do business with you. A recent study about thought leadership polled enterprises in the United Kingdom, Germany, and France to get their opinions about thought leaders. It found that […]

Some people say looking for a job is a job in itself. You’ve got to update your resume, craft compelling cover letters and find open positions that suit your skills. Those things are undoubtedly essential, but have you thought about using your website as a hiring tool, too? Here are six ways you can do that. 1. Make Sure It’s Free Of Errors Hopefully, you already know it’s not sufficient to solely trust a spell-checking feature when proofing your resume or a cover letter. It’s important to look it over yourself, too. If your website has numerous misspelled words, broken […]

When you decide to partner with companies for promotions, you need the right approach for your giveaway to go as planned. The right strategy for hosting this event includes forethought, planning, and a good understanding of your followers. Offering free items to your readers or potential audience can generate loyalty and interest in your blog. And teaming up with companies to run these promotions can be a massive help to you and a source of growth. However, you might not anticipate how complex and strategic the giveaway process can be. Before you begin providing free products to your readers, check […]