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Marketing Automation for Easy Digital Downloads

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Published

May 28, 2015

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One of the many things that WordPress excels at is eCommerce. There are lots of really great eCommerce plugins out there that not only make it easy to set up an online store, but can also be easily extended and customized in a lot of interesting ways. One of the most important ways to extend your eCommerce plugin is through marketing automation. Marketing automation is a powerful strategy that companies like Amazon have perfected to increase sales. This strategy encompasses everything from upsales and recommended products, to emails with bonus deals, additional information, and more product recommendations. While this may sound complicated, […]

How to Tame Your WordPress Dashboard Like a Jurassic World Velociraptor Trainer

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May 27, 2015

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Chances are good that you’ve seen Jurassic Park. Chances are also good that you’ve heard of its latest sequel—Jurassic World. It’s a sci-fi adventure set 22 years after the original movie that takes the story to the next level. InGen Technologies creates their own dinosaur to impress the kids and boost visitor attendance. Owen Grady, Your Dashboard Trainer Chris Pratt plays an interesting character named Owen Grady. He’s a scientist and staff member that conducts behavioral research on velociraptors. Owen isn’t afraid of staring monsters in the face, but he knows you have to be smart about it. He knows […]

Microsoft Announces New OneNote Partnership with WordPress

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Published

May 26, 2015

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On Friday, Microsoft announced a new partnership between WordPress and its digital note-taking app, OneNote. For those unfamiliar, OneNote is part of the Microsoft Office suite, and Microsoft’s answer to Evernote–it allows users to take notes, write to-do lists, and make sketches, all of which are stored in the cloud. This makes your notes accessible across all devices. The new partnership allows WordPress users to transfer their OneNote ramblings directly into their WordPress blog. In just a few clicks, your notes can be published to the live version of your website. Looking at it another way, the partnership gives WordPress […]

The Best WordPress Swag and Gear for the True Fan

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Community, Featured

Published

May 26, 2015

3 Comments

It’s no secret that WordPressers are everywhere in the world. While you are reading this, literally millions of people are publishing content and otherwise taking care of their web presence through the WordPress platform. However, where are all of those people in real life? Can you spot them on the street? Is there something particularly WordPressy about us that you can make out from afar? Not that I know of. Shame, though. After all, being part of the WordPress community is a great thing that, in my opinion, we should all do our best to shout from the rooftops. Yet, […]

Using the Visibility API to Optimize Dynamic WordPress Development

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Published

May 22, 2015

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It isn’t uncommon for people to have multiple windows open (each with multiple tabs) while browsing the Internet. In fact, they may even have multiple browsers running. As web developers, we tend to do a lot of things when a page first loads—animations, starting videos, opening modals, starting slide shows, etc. We know that when a page loads, and when it is actually viewed are not often the same event. For example, if a link to your site is opened to a new tab it could be minutes, hours, or even days until it is actually viewed. This creates two problems. […]

How to Rock Your Next Developer Interview

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Published

May 20, 2015

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During the many positions I’ve held in the past, a few of them have dealt with hiring developers. Sometimes, I was doing the hiring. Other times, I was putting together hiring checklists and plans. At first, it was easy. I would just tell the hiring manager to quiz the developer in code and hire the one that knew the most; however, it was a big mistake to use this approach when hiring a developer. It was a lesson I learned the hard way after having to manage the very people I had hired. There are many articles out there about how […]

Automattic’s Acquisition of WooCommerce and the Future of WordPress

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Published

May 20, 2015

3 Comments

Yesterday, Matt Mullenweg announced a big acquisition in the WordPress world: Automattic has taken over WooCommerce. The deal, reported to be worth around $30 million, means Automattic have now acquired the entire Woo brand—including all their other themes and plugins. It’s Automattic’s biggest acquisition to date, and shows that Automattic believes that eCommerce will play an integral role in WordPress’s expansion plans, as they attempt to reach a 51% market share. Automattic, best known for WordPress.com and its Jetpack plugin, have always been in the business of democratizing publishing. Now, they want to focus on helping people to sell online more […]

A Glimpse Inside the Dark World of SEO

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Community, Featured

Published

May 19, 2015

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If you read Internet marketing blogs or follow SEO news, you’ll notice story after story about how crazy the SEO world is getting. One week, Google says your site needs an SSL certificate to rank higher. Not long after, it says that your ranking will drop if you’re not mobile friendly. But beneath all of this, there is a strange story, one that almost seems like it’s from the pages of a George Orwell novel, involving a large monolithic organization, a group of rebel SEOs trying to outsmart the organization, and a group of citizens none the wiser to what’s going on. It’s the […]

How to Easily Add Custom Fonts to Your WordPress Website

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Published

May 18, 2015

7 Comments

Like colors, images, and other structural elements, typography is an important part of web design. It communicates brand and personality, spices up content and can overall greatly improve the aesthetics of a WordPress website (except Comic Sans, which I strongly recommend not using). Thankfully, in recent years free fonts and typekits have become more readily available. Designers and website owners alike can now draw on a great number of resources to include beautiful typeface on their online presence. In this article we will look at two ways to get custom fonts on your WordPress website, via the two services Google […]

How Online Retail Startups Should Allocate Their Financial Resources

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Published

May 15, 2015

50 Comments

Online retail startups are popular among budding entrepreneurs. You can run it from the comfort of home, by yourself, or with a partner. It can also prove to be a great way for you to bring out your creativity. However, as with any other business, you’ll need finances, and this is especially true when it comes to its allocation. So, how should online retail startups best allocate their financial resources? Here are five things you can start with: Design a Dynamic Website This is, in essence, your storefront. You’ll want to have a site that catches the attention of the web users out there, but in […]

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