If you are able to build a loyal following for your website, success usually follows: fans of your site are more likely to share your content on social media, visit regularly, and buy whatever it is you’re selling. As a result, building a community around your website is a good long term target for all aspiring webmasters — which is easier said than done, of course! How do you build this community? Awesome content and a user-friendly website are musts, but you also need to cultivate a higher level of engagement among visitors. Encouraging an active comments section is a […]
6 WordPress Plugins to Help Promote Your Content
Content marketing today involves two things: content creation and content promotion. Both are needed to achieve success in digital marketing, especially if your goals are to increase brand exposure and to improve monthly sales for your business. In this post, we will only focus on the second important phase in content marketing – that is content promotion. There are many ways to promote content but there are only a few strategies that work effective in getting results for the brand, i.e. bringing in traffic and potential clients/sales. To make those strategies easy to implement, content marketers would definitely need tools […]
Preparing Your WordPress Site to Power a Single Page Web App
Having a RESTful API in WordPress opens up options for WordPress developers and non-developers alike. Most of my articles on the REST API focus on using it to improve WordPress sites. But one equally exciting thing about having a RESTful API, which we haven’t discussed yet, is that it makes it easier than ever for developers who are not WordPress specialists to create the front-end for a site or app. And all can be done without disrupting the use of WordPress for content management. This should excite developers because, though WordPress shines as a content management system, PHP leaves much to […]
Confessions of a (Former) WordCamp Organizer
I have been fortunate enough over the years to have had many different roles at various WordCamps. I have been a speaker at WordCamps such as Victoria BC and Boston, a sponsor while in my role as a Product Manager for a major Canadian telco, and an organizer for several WordCamps in Toronto. So I think it’s fair to say that I have a unique perspective on the good, the bad, and the ugly when it comes to WordCamps. In this article, however, I’d like to talk about my experiences as an organizer. Organizing a WordCamp The most important person you will meet in your journey as […]
How to Choose a Free Theme That Works for You
Last week we discussed things to do after you finish installing WordPress, and one of the items on the list was installing a theme. So to follow up, this week I’m going to explain how to choose the right theme for your site. This is a popular topic at WordCamps everywhere, and speakers take a variety of different approaches to discussing it, however I feel like the majority of them miss the most important part — a part you’ll know by the end of this article. In the world of WordPress, there are two different types of themes: Free and premium. While our focus is […]

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