Social Proof

In 1968 two social psychologists made an experiment. They put various numbers of people, starting with one person and gradually working their way up to 30, on a street corner and had them look up at an empty sky for sixty seconds. The result of the experiment was that the bigger the crowd of skygazers, the more likely it was for passersby to stop and look up as well to find out what all the commotion was about. Placing a group of thirty upward-looking men on the corner caused more than 80% of pedestrians to stop and tilt their heads. […]

Have you developed a solid WordPress plugin, got it listed on WordPress.org, and established it as a mark of credibility for your WordPress development portfolio? If you have, great. That was the easy part. Getting downloads—now that’s the hard part. The first step in marketing a free WordPress plugin is to craft an alluring, download-generating description for its listing. If you don’t know how to do that yet, you’re reading the right post. In my book, there are 4 key elements that make up a great description: keyword optimization, bullet-point listed features, social proof, and a high-quality featured image. Let’s take a detailed look at each […]