WordPress makes it fairly easy to set up and run a website. However, this doesn’t mean there’s zero upkeep involved in managing your site. It doesn’t matter if it’s a blog, a business site, or even an online store – they all involve a lot more ongoing work than your clients might anticipate. For example, your clients will need to take care of creating regular backups for their websites. That can be a time-consuming task, especially if they don’t know the right way to approach it. Whenever possible, helping your clients learn and automate this type of work before setting […]
WP Engine to Acquire Flywheel
It was announced today that Digital Experience Platform WP Engine will acquire hosting and management company Flywheel. This marks the largest acquisition in the WordPress industry to date. “On behalf of the WP Engine team, we couldn’t be more excited to join forces with one of the most respected brands in WordPress. I personally welcome each employee and customer into the WP Engine family and I’m excited about the opportunities we will create in the years to come,” said Heather Brunner, Chairwoman and CEO of WP Engine. Both companies have been staples of the WordPress community for years, and have […]
How to Conduct a Backlink Audit for Your Site (In 4 Steps)
Search Engine Optimization (SEO) is a balancing act. In order to rank well, you need to account for on-page factors such as titles and keywords, as well as off-page considerations like your server’s performance. Plus, you’ll need to keep an eye on your site’s backlinks, which play a key role in its visibility. Although it can be an intense process, a thorough backlink audit is an excellent way to improve your SEO and drive more traffic to your site. With the help of a few key tools, you can spruce up your backlink profile to ensure that it’s helping and […]
The WordPress Featured Image – All You Will Ever Need to Know About It
Any WordPress user is familiar with the featured image. It is the picture that usually appears at the top of a post and also inside archives and search results. Knowing how to use it correctly is an important skill for any website owner. For that reason, below, we will talk about this feature in detail. You will learn what the WordPress featured image is, why it matters, how to use it correctly, customize it and troubleshoot issues. Let’s go. The WordPress Featured Image Represents Your Content Site Wide Before getting into how to use featured images correctly, let’s first define […]
How to Write a Client’s Website Content (For Non-Content Creators)
In an ideal world, your clients would always have the budget to hire the experts they need for any given project. Alas, the real world isn’t like that. The cold truth is that, more often then not, you’ll end up the sole provider of everything required for a project. However, on some small projects wearing two hats (i.e., as both a developer and a content creator) could actually net you additional income, and streamline the process for your clients. What’s more, this is feasible even if you lack much in the way of creative writing skills. In this post, we’ll […]

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