Articles

The exact way Google ranks websites has long been an enigma. Only two years ago did we get confirmation about the two most important ranking signals (hint: content and backlinks). However, you might not know that the third most important is relatively new: Google RankBrain. RankBrain is a machine learning algorithm that the search giant uses to improve its search results. It’s one of many web initiatives of artificial intelligence that will change our lives. Since RankBrain is such an important factor for deciding where your site will end up in the SERPs, you better not ignore it. Yet, chances […]

When building a website, it can be easy to lose sight of what your customer wants. Your website needs to represent who you are and what you do, but it also needs to be a way for your customers to connect with your brand. Making a connection allows you to stand out from the crowd. In order to make a dynamic website that not only brings in customers but retains them. Here are some common mistakes site owners make and how to avoid them. The content layout is disorganized Anyone, who is browsing on websites, gets turned off when they […]