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Understanding Churn Rate and Five Tips to Retain Engagement

Author

Jim Rulison

Filed Under

Beginners, Development

Published

June 15, 2018

No Comments

Customer acquisition is one of the most important components of a successful business. Finding and attracting new customers is the only reliable way to sustain and expand a business’ performance. But what happens to customers after you have made a successful sale? Customer retention is the second half of business success. Being able to retain customers can make the difference between spending all of your time and money on acquiring new customers and using your resources in other areas. It is also something that business owners can easily ignore if they are too focused on just customer acquisition. Businesses often […]

Matt Mullenweg Delivers WordCamp Europe 2018 Keynote

Author

Emily Schiola

Filed Under

Community, News

Published

June 15, 2018

2 Comments

Co-founder of WordPress Matt Mullenweg took the stage in Belgrade to give a mid-year update on where the CMS has been and where it is going. He referred to this as a “summertime update.” Over the past six years, Mullenweg has held a Town Hall during WordCamp Europe, but this year he decided to present what has been happening since WordCamp US in December, and what will happen in the coming months. He began by announcing St. Louis will be the 2019-2020 WCUS location, then he moved onto his updates. Core There have been six core releases since WCUS. Customization […]

Questions to Ask a WordPress Developer You Want to Hire

Author

Sophia Phillips

Filed Under

Beginners, Business

Published

June 14, 2018

2 Comments

It’s been 15 years since WordPress first launched. Back then, there were limited demands and limited choices when it came to WordPress development services. Since then, the CMS has grown to power over 30 percent of the web and there are a lot more developers to choose from. Because WordPress is so customizable, it can become anything you want, but you might need the help of a professional to fully utilize all the features it can offer. Not only the theme of your unique WordPress website can be customized using PHP, MySQL, CSS and more, but also the plugins can […]

Advanced OOP For WordPress Part 6: Continuous Integration For WordPress Plugins

Author

Josh Pollock

Filed Under

Community

Published

June 13, 2018

4 Comments

This article is a part of a series on writing object-oriented PHP for WordPress development. So far, we’ve spent two articles on writing the code and now we will test the code and systems. It takes an enormous amount of tooling to write code and back in my day I walked uphill both ways, in two feet of snow, to write HTML, using HTML instead of writing it in Babel and transferring it to HTML. Yes, it’s a lot, but that’s why we have scaffolding tools, and we’re going to get into some of those in this article. Object-oriented programming […]

Want A Boost In Organic Traffic? Optimize and Relaunch Your Old Content

Author

Quentin Aisbett

Filed Under

Development

Published

June 12, 2018

1 Comment

Content marketing is not a tactic born of the online era. You can go back as far as 1895 to find John Deere producing a magazine called ‘The Furrow’ that featured content promoting the company’s range of farming equipment. But unfortunately, the catalyst or the driver for the recent wave of content marketing was not necessarily customer engagement as it was for The Furrow. Instead, it was primarily search engine performance. Under the guiding theory that Google loves fresh content, many marketers around the globe had routinely advised that we should publish as much content as we can. The problem […]

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