How do you create a content strategy? That’s a good question. On the web, everyone and your mom is talking about the importance of content marketing. It’s hailed as the key for organic traffic, growing your audience and increasing revenue and profits. More than a few even go so far as to proclaim content as royalty. While that’s all true, it’s not as simple as merely creating content and hoping for the best. No, if you want to use content marketing to grow your business, you need a structured approach and a plan. For that reason, in this article, we […]
Doc Pop’s News Drop: Highlights from WordCamp Austin
Doc’s WordPress News Drop is a weekly report on the most pressing WordPress news. When the news drops, I will pick it up and deliver it right to you. We had a great time at WordCamp Austin this weekend and wanted to share some of the highlights in this week’s News Drop video. You can find our full #WCATX set of videos and interviews in this Youtube playlist. Love WordPress news, but hate reading? My name is Doc and this is Doc Pop’s News Drop. I had a great time hanging out at WordCamp Austin this weekend. I was expecting […]
Survive Cyber Monday with this Free ebook
Cyber Monday is coming up fast, and you need to be prepared. Whether it’s improving your security, utilizing your analytics, or getting on mobile, this free ebook will make sure your eCommerce site is ready for anything. More and more people are ditching the shopping malls for online stores, something that can be great for your business. But if your site is slow or feels insecure, customers won’t come back. Make sure you are ready for the onslaught of visitors. Download the free ebook here Cyber Monday eCommerce Survival Guide has everything you need to keep your site not only […]
DonateWC is Working to Send People to WordCamps
Though WordCamp organizers try to keep events as inclusive as possible, the truth of the matter is, not everyone can afford to travel to attend one. Unless you have one right in your city, you’re looking at paying for travel, food, and accommodations. For a freelancer or small business owner, this can be a lot to ask. That’s why Happiness Engineer at Automattic, Ines van Essen created DonateWC. The initiative looks to utilize the most important part of WordPress, the community, to send those who can’t afford such an event to a WordCamp. According to the website, “All donations will […]
How to Add and Customize Post Meta Output for WordPress Themes
‘Metadata’ is additional information about a site (or individual posts) stored in your WordPress databases, such as the author or post date. Without an understanding of how to use metadata, your themes may not utilize everything WordPress has to offer. You can improve your WordPress themes by learning to use the appropriate metadata for your posts. For example, in an outdated theme, having the post date format hard-coded means your client won’t be able to modify it from their WordPress admin area. In this article, we’ll explain what exactly post metadata is. Then, we’ll show you four ways to add and […]

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