Articles

It’s no secret that mobile traffic is a force to be reckoned with. In recent years, the number of mobile Internet users has surpassed that of desktop users. By now, more than one-third of Internet consumption happens via phones, tablets, and other mobile devices. In some cases, these numbers are even higher. In the USA, for example, mobile devices account for more than half of all digital media consumption. It is, therefore, no wonder that mobile capabilities of websites have become a ranking factor in Google as evidenced by the “mobile-friendly” tag in the SERPs. The conclusion: As a WordPress […]

Let’s do a quick exercise together. Open up a text document, or grab a pen and paper. Now write down answers to the following two questions: What makes you different from your competitors? If I were a potential customer, why would I hire you over anyone else? If you struggle a bit answering this, you’re not alone. Most business owners and freelancers have trouble answering this. And those who do have an answer, their element of differentiation is usually not strong enough to sway customers to their business. If you don’t have as many customers as you’d like, and find […]