Articles

These days everyone is talking about following best practices, established standards, and just doing it right. This is undeniably great, but does your company have a clear definition of what any of this means? I ask because documenting this information can create a valuable resource for your employees and contractors to learn from—all while establishing a company-wide standard. More importantly, however, it creates a way to offer the most constructive type of feedback to those who are not doing it right. Instead of telling them they are flat out wrong, you can direct them to where it says how to do […]

It’s very frustrating to spend hours refining a writing piece only to check your analytics after it’s been published and see that visitors are merely giving it a quick glance before leaving. “I poured my heart into this! There is a piece of me on that page and you should pay more attention to it!” is what your inner monologue might sound like at these moments. (Or is that just me?) While taking things personally is always a very productive strategy (I don’t care what my therapist says), as a website owner or online marketer there might be better ways to […]