I first met Lori McLeese at the speakers’ dinner for WordCamp Montreal in 2013. We spent a fair bit of time that evening talking about the culture at Automattic. Not only had Lori traveled to Montreal for WordCamp but she was staying afterwards to attend one of the team meetings, or working sessions, that was happening in the city right after WordCamp. She also (unfortunately for her) sat through my session that weekend. So when I emailed her to ask if she would answer a few questions she willing agreed. She also provided some background info on the hiring process at Automattic. The hiring process Every resume […]
6 WordPress Plugins to Help Promote Your Content
Content marketing today involves two things: content creation and content promotion. Both are needed to achieve success in digital marketing, especially if your goals are to increase brand exposure and to improve monthly sales for your business. In this post, we will only focus on the second important phase in content marketing – that is content promotion. There are many ways to promote content but there are only a few strategies that work effective in getting results for the brand, i.e. bringing in traffic and potential clients/sales. To make those strategies easy to implement, content marketers would definitely need tools […]
Preparing Your WordPress Site to Power a Single Page Web App
Having a RESTful API in WordPress opens up options for WordPress developers and non-developers alike. Most of my articles on the REST API focus on using it to improve WordPress sites. But one equally exciting thing about having a RESTful API, which we haven’t discussed yet, is that it makes it easier than ever for developers who are not WordPress specialists to create the front-end for a site or app. And all can be done without disrupting the use of WordPress for content management. This should excite developers because, though WordPress shines as a content management system, PHP leaves much to […]
Will Code for Food: How to Find Clients for WordPress Services
As a freelance developer, or a WordPress business owner, or any other person offering services for the popular platform, what is the number one factor that determines whether you will succeed or fail? A superior skill set? Knowing marketing for developers? Or perhaps a direct phone line to Matt Mullenweg? Hands down, the most important factor to be successful in building a profitable WordPress business is the ability to find and keep clients. In fact, without clients, you aren’t even in business. You are just very good at one of your hobbies. But how do you get clients, especially at the beginning stages? […]
Confessions of a (Former) WordCamp Organizer
I have been fortunate enough over the years to have had many different roles at various WordCamps. I have been a speaker at WordCamps such as Victoria BC and Boston, a sponsor while in my role as a Product Manager for a major Canadian telco, and an organizer for several WordCamps in Toronto. So I think it’s fair to say that I have a unique perspective on the good, the bad, and the ugly when it comes to WordCamps. In this article, however, I’d like to talk about my experiences as an organizer. Organizing a WordCamp The most important person you will meet in your journey as […]

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