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Segmentation as a Product Design Technique

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Chris Lema

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Community

Published

November 1, 2013

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Most of the time we think about market segmentation as a marketing strategy. Better Messages In one case, we use it to help us target our messaging. In this approach, we break up our target market into groups that have concerns or traits in common, and we shape our campaigns so that each segment gets a more perfect message. Let’s say we have two kinds of users—business folks building a single membership site, and developers who will build several membership sites a year. In this scenario, a WordPress membership plugin developer might use segmentation to shape their key messages so […]

DevPress: All About WordPress Development

Author

Sufyan bin Uzayr

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Community

Published

October 31, 2013

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It is time for the third installment of our ongoing series, #ThemeThursday. Today, we’ll be taking a look at yet another impressive but lesser known WordPress premium theme provider—DevPress. As always, this article is by no means a buying guide. Instead, I shall attempt to assess the positive and negative aspects of DevPress as a theme maker, thereby helping you make an informed decision before deciding to purchase any WordPress theme. Also, just in case you missed the previous parts in this series, feel free to check them out: so far, we have covered Theme Furnace and ColorLabs & Company. […]

Episode #27: Stop Squeaking Lisa

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Michelle Oznowicz

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Community

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October 31, 2013

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Show Notes Host The guest host of the Halloween version of the DradCast Episode #27 was Lisa Sabin-Wilson of Web Dev Studios. What were they sippin’ on? Dre was drinking water Brad was drinking Fireball Cinnamon Whisky. Lisa was drinking Fireball Cinnamon Whisky. How did the host get into WordPress? Lisa has several new editions of books coming out—the 6th edition of WordPress for Dummies, 2nd edition of WordPress Web Design for Dummies and the 2nd edition of WordPress All in One For Dummies. Lisa also recently spoke at PressNomics about her journey with WordPress. Pressing Topics of the Week WordPress 3.7 […]

Nervous About Automatic Updates?

Author

Jay Hoffmann

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News

Published

October 30, 2013

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There has been some controversy surrounding the inclusion of automatic updates in WordPress 3.7. The biggest question for site owners has been: What if the updates break my site? Well, Andrew Nacin and the WordPress.org team have put together a plugin called Background Update Tester that tests your site for this possibility. After you install the plugin, you can go to Dashboard -> Update Tester and a test will automatically be run, checking your site for its computability with 3.7 updates. It will test the largest blocks to automatic updates like version control, secure communication with WordPress.org, FTP credentials, and that […]

Why Schema.org is Crucial to WordPress

Author

Michael Bastos

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Community

Published

October 30, 2013

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Recently, there have been a number of articles discussing the new Hummingbird upgrade on Google Search. Many of you have probably already heard that because of this change, it will be more important to use Schema.org in your site’s syntax in the future. But what is Schema.org, and how does it apply to how I’m building my web pages? Schema.org was a joint effort by Google, and a number of other search engines, started a few years ago to try to get more semantic information from web pages. In essence, it teaches content owners to think like programmers by creating inherited […]

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