As social media becomes more integral to our everyday lives, companies frantically work to lock down popular social media platform accounts with their brand name. Twitter, one of the more popular social media networking services, is an excellent multi-tool with a variety of uses ranging from simple networking, to customer support, to marketing. It has been highly recommended that companies have a Twitter account for their brand. Though Twitter can provide extended benefits to a company, there are some difficulties that users should be aware of before creating an an account. Let’s take a look at some of how having a Twitter […]

Unless you’re a major celebrity or an icon in your industry, you know how it feels to open up Twitter and outwardly sigh at your follower count. Building your brand up to have thousands of followers on Twitter can seem like an unreachable dream for many. Though difficult, with the appropriate steps this dream can become a reality. There are dozens of ways that people gain followers. The simplest is to ask your friends, family members, or coworkers to follow you. Other more “complicated” methods, that is methods that require actual effort, can involve frequently tweeting high-quality content. For research […]

*This is not another article giving you a copied and pasted data set and instructions on when you should post on your blog, send your newsletter, or tweet your tweet.* Sure there are countless articles and infographics on the best times to post your blog, tweet, or send your newsletter in order to maximize your reach, but how can you know that these are the best for you specifically? There is no way to predict that these preset times will work for each individual. Everyone has different groups they appeal to. Most of these data sets are meant to represent […]

Crowdfunding may be a great idea to gain support and funding for your project, however, creating a respected and successful crowdfunding project isn’t an easy task. As discussed in crowdfunding: part one, many hours of work go into not only planning out every piece of your crowdfunding page but also keeping up with marketing it as much as possible. Throughout the seemingly simple process of crowdfunding, there are some underlying struggles and controversies. Before launching your own project, it’s important to be aware of some of the caveats and stories of crowdfunding campaigns gone awry. The Good In a perfect situation, […]

Wouldn’t things be so much easier if we could all plant money trees and have an unlimited stock of cash to use on whatever we wanted? You could create all of those seemingly impossible inventions and business ideas you thought of while you were showering. Of course, you could always have a bake sale or a lemonade stand to raise funds over a painstakingly long time. Alternatively, you could go visit every person in your city, plead your case, present your project, and ask for at least one measly dollar in funding. In the same design of the previously mentioned […]