For good and for bad, immediacy is an essential component of successful online publishing. To gain attention, publishers have to capture the wave of a trending topic before it peaks. Traditional blogs aren’t well suited for covering events as they happen—blogging is an after-the-fact medium. Blogs are an exceptional platform for analysis, news reporting, and other writing. But, they’re not ideal for immediacy and the real-time reporting that drives traffic to social media networks like Twitter. Why not just use Twitter or Google+ instead of trying to fit a round peg into a square hole? For the same reason publishers […]