The Google E-A-T algorithm update is part of a long line of major changes to how Google ranks websites. While they introduce smaller changes several times a day, it’s the major updates that really impact the lives of websites owners. This time is no exception. While the E-A-T update didn’t make as big a splash as others in the past (think Mobilegeddon) it does come with important implications that you should know about. For that reason, in the following, you will learn what the Google E-A-T algorithm update is, its effects on search and what you can do to make […]

Did you formulate your online marketing strategy 2019? If so, what did you base it on? Last years results? Your Google Analytics reports? The predictions of a soothsayer? What I’m trying to get at is that it can be difficult to plan your next steps without anything to base them on. Preparation is always better when grounded in hard, verifiable data. For that reason, in this post we will summarize the findings of some of the most recent online marketing statistics and research. We will show what is likely to work this year and what isn’t, important changes in the […]

Taking care of your mental health for freelancers is as important as in any profession or field of work. If you don’t, bad things happen such as anxiety issues, depression or even burnout. This isn’t news. Mental health issues have been on the rise for a long time, especially among younger people. Today, about 1 in 5 Americans are struggling with a mental illness. While everyone understands taking time off for physical ailments (such as the flu), mental health issues don’t always get the same treatment. Neither from those experiencing it nor other people. However, they are not any different […]

Storytelling is an important component of online content. Much like copywriting it’s a way of turning bland, forgettable blog posts and web pages into captivating content pieces. Storytelling has become a crucial component in online marketing. The good news is that, even if you don’t know anything about storytelling, you can learn it and this article will show you how. In the following, you will learn what storytelling is and why it is effective. After that, the blog post will give you actionable tips on how you can integrate it into your own site content. What is Storytelling and Why […]

The field of search engine optimization has gone through so many changes and keeps evolving so fast that it’s hard to keep track. As a consequence, things that used to net you a good chance of landing on the first page of Google no longer do so. However, you might not even be aware that what you are doing is actually hurting your site more than helping. To avoid this kind of scenario, in this post we will look at a number of SEO tactics that no longer work but that people still engage in. These are outdated SEO techniques […]

Icon fonts can be a very useful tool for WordPress sites. They allow you to add symbols and images to your website without slowing it down. That and other reasons are why icon fonts have become popular in recent years. If you are not sure about this topic, this blog post is here to help you out. In it, you will learn what icon fonts are and why it’s a good idea to use them. After that, you will get step-by-step instructions on how to add icon fonts to your WordPress site, both manually and via plugins. Sounds good? Then […]

Should you pay for WordPress security? That’s probably a question a lot of website owners ask themselves. After all, much of the allure of the WordPress platform is its price tag: zero. It’s one of its many benefits and probably among the main factors WordPress has become the most popular content management system in the world. Yet, in some areas, it does make sense to invest money. For example, there are a number of premium plugins that are worth their price. Hosting is another one of those areas where you pretty much get what you pay for. Is WordPress security […]

Do you ever find yourself thinking something like, “Why is my WordPress site not ranking in Google? I have done everything right! I even installed an SEO plugin! Why is this happening!? I hate my life.” I get it, it can be frustrating. Putting in all that effort to optimize your site, reading awesome articles on search engine optimization like these: WordPress SEO 2018 – How to Dominate Search Rankings This Year Voice Search Optimization – How to Do WordPress SEO for Voice Search WordPress On-Page SEO: How To Do It Perfectly And yet nothing. You are still banned to […]