We are in for yet another Facebook algorithm change. When Mark Zuckerberg announced that the platform would start prioritizing news feed content differently, it didn’t go down too well with marketers. Especially since he explicitly stated that “you’ll see less public content like posts from businesses, brands, and media” in favor of “meaningful conversations.” What might sound good to private users, is worrisome to owners of Facebook pages. Will they still be able to get their content in front of their audience? Is it time to abandon Facebook as a marketing platform? This very issue is the topic of this […]
Why and How to Increase Dwell Time on Your WordPress Website
Dwell time and how to increase dwell time are often neglected elements of search engine optimization. You, too, probably mostly concentrate on how to get visitors on your site and rarely give a thought about how to keep them there. However, dwell time, the amount of time visitors spend on your site, is an important indicator. Longer dwell time usually indicates a positive user experience. It’s also something search engines take notice of. For that reason, in this post we will dive into the topic of how to increase dwell time on your WordPress site. For that, we will first […]
Voice Search Optimization – How to Do WordPress SEO for Voice Search
Voice search optimization is something every WordPress website owner will need to deal with. It will be an important part of SEO in 2018 and beyond. The emergence of artificial intelligence and improvements in voice recognition are changing the way we interact with (mobile) devices. Speaking is more convenient than typing. For that reason, voice-controlled virtual assistants are rapidly becoming part of everyday life. As a consequence, a growing number of queries input into search engines are voiced rather than delivered via keyboard. This has far-reaching and surprising consequences for search engine optimization. In order to prepare you for these […]
How to Reduce HTTP Requests in WordPress (Make Your Website Faster!)
Learning how to reduce HTTP requests in WordPress sounds like a thing only developers need to deal with. However, in reality it concerns anyone who has a website powered by the CMS. Here on Torque, we have written extensively on how to speed up your WordPress website: A Guide to WordPress Speed & the Importance of Cache 14 Ways To Speed Up WordPress And Decrease Page Load Time Simple Yet Proven Ways To Boost Your WordPress Website Speed Reducing HTTP requests is just one piece of that puzzle, yet a very important one. For that reason, this article will deal […]
HTML Classes and Ids – What They Are (And When to Use What)
HTML classes and ids are not just important for hardcore coders. After all, these days you no longer have to be a web developer to have your own web presence. Instead, you can achieve almost anything by drag-and-drop or clicking a mouse button. That ability is a big part of the success of WordPress. The platform lets even laypeople build highly professional websites. However, if you want to dive deeper into theme customization, you don’t get around learning markup and code. A working knowledge of HTML, CSS, PHP and, increasingly, JavaScript lets you do whatever you want with your site. […]
Microinteractions in WordPress – How to Easily Add Them to Your Site
I recently talked about WordPress web design trends we can expect for 2018. On that list: microinteractions. If this word causes you to raise your eyebrow questioningly, microinteractions are a way to make websites more pleasant to work with. They do so by turning up the entertainment factor of otherwise mundane or tedious tasks in a subtle way. Oftentimes microinteractions are so small that you don’t really register them consciously. However, they are everywhere both on the web and in real life. For that and other reasons, in this post we will dive deep into how to introduce microinteractions to […]
How to Easily Back Up WordPress Remotely – A Step-by-step Guide
Learning to back up WordPress remotely is one of the most important things you can do. There is nothing worse than losing all your hard work and having no way of getting it back. For that reason, setting up a backup solution is a must do for any website owner. However, where do you store copies of your site safely? Your hard drive? The server your website is on? Well, hard drives fail, servers go down, computers get stolen or become otherwise inaccessible. So does your WordPress backup if worst come to worst. As a consequence, a much better idea […]
Building Trust Online – 11 Reasons People Don’t Trust Your Site
The Internet allows us to do almost anything we want whenever we want. We can research any topic, buy whatever we want, do banking or our taxes, educate ourselves, and so much more. It’s a 24-hour buffet of possibility. However, along with these new means, the web has also increased our risk. First of all, it has created a space where anyone can put out any information they want. In addition to that, there is the issue of keeping your private information secure. Phishing emails, people who hack your website and other dangers have given us all collective trust issues. […]
WordPress SEO 2018 – How to Dominate Search Rankings This Year
What will change for WordPress SEO 2018? Search engine optimization is a field that is constantly in flux. As search engines update their algorithms, so must website owners and online marketers update their ranking strategies. Just a few years ago mobile responsive design was just an afterthought to the web design process. By now, with Google and other search engines using mobile friendliness as an important ranking factor, it has become a main focus. In the upcoming year, we will see more changes in the area of SEO. For that reason, in this post, we want to talk about what […]
How to Easily Check and Update the PHP Version of Your WordPress Site
All websites are running on code. In the old days, it was pure HTML, today it’s usually a mix of that plus CSS and JavaScript. However, that’s only once they are loaded. On the server, a different programming language is likely running the scene, especially if you have a WordPress website. We are, of course, talking about PHP. Most of the things you see on both the front and back end of your WordPress site exist thanks to PHP. You don’t only find it in your page templates, it also makes up the files that build the WordPress dashboard. The […]
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