With its root as a blogging platform, it is easy to disregard WordPress as a serious business solution. The fact that it is open source and free to use for anyone can also certainly contribute to its image as a product for hobbyists. Clients who don’t know better might doubt its scalability for larger projects, and developers may therefore think they couldn’t land big-name clients by offering WordPress services. However, what people tend to forget or be unaware of is that WordPress by now powers 25% of the Internet. Yes, that is one quarter. Yes, of the entire Internet. So, […]
The Ultimate SumoMe WordPress Guide
Many people out there think that running a website and running an online business are basically the same thing. Yet, as every WordPresser knows, building a site or starting a blog is the easy part—turning it into a successful and lucrative venture on the other hand is a whole different deal. Two central aspects of going from the former to the latter are promotion and lead generation. The first serves to attract people to your website, the latter is the first step in their journey from window shopper to paying customer. On the Internet, lead generation usually means getting people to […]
The Beginner’s Guide To Using MailChimp For Email Marketing
Email remains one of the most effective marketing tools. Having a direct channel for connecting with your audience is a priceless way to bypass all the noise on the Internet. Among the many email marketing providers is MailChimp. The service is a favorite for bloggers and small businesses. And the best part is, it completely free to use up to 2000 subscribers. In this article we will go over the basics of using MailChimp for email marketing. Our goal is to help you create your very own MailChimp account, start collecting email addresses on your website, send out your very first email campaign, […]
The Best WordPress SEO Plugins And Tools For 2015
“Just for once, I would like to rank first place in Google.” How many website owners have thought that to themselves? Probably most of them. If not all. No wonder. Search engines are a major source of traffic and ranking high in the search results means more visitors, more customers, and more revenue. Luckily, a number of tools out there can help your WordPress site rank better and get more love from Google. So, without further ado, here are the best WordPress SEO plugins and tools for 2015. All-in-One SEO Solutions Search engine optimization is not just one thing. It […]
How to Do Market Research for Websites and Blogs
I’m sorry to be the one to tell you this, but your website is basically invisible. No, don’t worry your server isn’t down—I can see it just fine when I type in the URL. However, in the grand scheme of things, your WordPress website is a tiny spec on the vast canvas of the Internet. WordPress and other technologies make it easy for anyone, anywhere to start a blog or website. That means that there is now more competition than ever. In fact, estimates suggest that there are currently almost one billion websites in existence. In 2014, that number grew by about […]
An In-depth Guide to Using WordPress SEO by Yoast
Question: Which plugin appears first in Google when you type in “WordPress SEO,” has over one million active installs, a 4.5-star rating in the WordPress directory, and is a regular on the favorite plugins list? If you just answered “WordPress SEO by Yoast,” you would be correct. The plugin by team Yoast is one of the best plugins out there. It is powerful, offers tremendous value, is meticulously updated and supported and used by literally hundreds of thousands of users. That includes me. I have the plugin installed on basically all of my blogs and client websites. However, with its […]
The 15 Most Useful Media File Manager Plugins for WordPress
Long gone are the days in which websites are a text-only experience. These days using different types of media to improve web content is not only possible but mandatory. Using images, videos, and other media is important to enhance the user experience, evoke emotions, break up large pieces of text, and emphasize points made in the post. It’s no wonder the demand for free stock photos has dramatically increased. In WordPress, all media files get stored in the media library where they can be searched, edited, and removed if no longer needed. Recent updates have greatly improved this part of the […]
The Best WordPress Swag and Gear for the True Fan
It’s no secret that WordPressers are everywhere in the world. While you are reading this, literally millions of people are publishing content and otherwise taking care of their web presence through the WordPress platform. However, where are all of those people in real life? Can you spot them on the street? Is there something particularly WordPressy about us that you can make out from afar? Not that I know of. Shame, though. After all, being part of the WordPress community is a great thing that, in my opinion, we should all do our best to shout from the rooftops. Yet, […]
How to Easily Add Custom Fonts to Your WordPress Website
Like colors, images, and other structural elements, typography is an important part of web design. It communicates brand and personality, spices up content and can overall greatly improve the aesthetics of a WordPress website (except Comic Sans, which I strongly recommend not using). Thankfully, in recent years free fonts and typekits have become more readily available. Designers and website owners alike can now draw on a great number of resources to include beautiful typeface on their online presence. In this article we will look at two ways to get custom fonts on your WordPress website, via the two services Google […]
How to Duplicate a WordPress Website
Why would you want to create an exact copy of your WordPress site? Shouldn’t this unique piece of art stand above being treated as a mere commodity? Well, while this is definitely an apt (and in no way overblown) description of your work, there are actually several good reasons to make a duplicate of your site: Moving from development on your computer to production server or the other way around Migrating to a different provider Creating a backup Setting up an online testing environment or staging server Using a copy of an existing site for a similar project Sound convincing? […]
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