Last week on Torque, we published an in-depth tutorial on Google Analytics. If you’re new to the world of analytics, this post will certainly get you aquatinted with the topic. Today I’d like to take it a step further, into the world of campaign tracking. If you listen to the Apply Filters podcast you may have heard Pippin and Brad talking about campaign tracking recently in one of their episodes. They were chatting about how they use it when promoting various WordPress plugin products. I’m going to give you an introduction that explains what it is, why you’d want to use it, […]

There’s no doubt that WordPress as a platform, and the community around it, is maturing. This year we witnessed its 10th birthday. One of the amazing things about it was to see all of the photos of people celebrating at meetups and other gatherings from all corners of the globe. For me, it really did bring to the fore the fact that we are part of a global community. 30,000 people completed the annual survey. WordPress powers nearly 20% of the web. You’ve seen these statistics already from this year’s State of the World. My point? It’s big! And it’s only […]