Why do you blog? There are a lot of reasons to blog, with marketing being one of the most common. Many of us have a product to sell, whether our personal brand or a physical item of some kind. Whatever the reason for blogging, the goal is usually the same: we want our blog to bring us new business and more attention. But that isn’t the only reason to blog. I am a huge fan of blogging as a marketing tool, but blogging can be just as much for the blogger as it is for the blog reader. I would go so far as […]
Guest blogging has long been a way for bloggers to create links back to their own content. Traditionally, this has been a good thing for bloggers looking to make a name for themselves and establish some link credibility for their own site. It was good for SEO, and it was good for the writer. It should also have been good for the blog running post. The tide, however, seems to be turning on guest blogging. Lately, you hear of people speaking about its demise. Is guest blogging really dead?
A few weeks ago, we converted our blog to WordPress Multisite. While it might not be something everyone will feel comfortable doing, the feature serves as a excellent example of why WordPress is such a powerful blogging platform. Multisite is a WordPress configuration that allows you to manage several sites or blogs from one installation of WordPress. This functionality is built into every installation of WordPress, once it is turned on. You can follow our step by step process here if you’d like to get started. In case you’re not sure about it, here are some of the major benefits that multisite allows […]