Email newsletters are a great way to keep customers interested in your brand. In fact, a survey of retail professionals found that 80 percent of them use email marketing for both customer acquisition and retention. Getting website visitors to sign up for your email list can be a challenge, however. Part of what makes this task difficult is the fact different kinds of email users respond better to different types of sign-up forms. To get around this, try different kinds of sign-ups and designs on your site and see what works best until you find the perfect combination. Here are […]