Google Analytics is perhaps one of the most important tools for a website developer. Analytics is designed to give users all of the data they need to be successful and informed when working on their webpage. You’ll be able to view important data such as: Who is viewing your website Where they are coming from (link, direct search, social media, etc.) How many page views/website views you have How your A/B testing is working And much more Luckily, there is an easy way to install Google Analytics directly to your website instead of going to the official Analytics site every […]

It doesn’t matter how much traffic your website brings, if no one is converting, you’re not generating sales. That’s why it’s important to take conversions seriously and continuously tweak your campaigns to optimize for the actions you want your users to take. Whether it’s giving you their email address or completing a sale, every website owner should have a goal in mind. Today we are going to take a look at some of the best strategies for boosting your site’s conversion rates so that you can manage a website that not only draws in a lot of traffic but also […]