Black Friday is just around the corner, which means consumers are gearing up for some holiday shopping. E-commerce shopping rates are at their highest from Black Friday through Cyber Monday. If you don’t prepare your site, you may miss out on this surge in spending. This time of year is for giving thanks. As an e-commerce site manager, one of the best things to feel thankful for is a website that can handle a sudden spike in traffic, as well as any security threats. With the right maintenance and security preparation, you’ll be able to do both. In this post, […]
How to Get Started With Pay-Per-Click (PPC) Advertising on Your WordPress Site
In many ways, driving traffic to your website is the name of the game. After all, more visitors can lead to increased engagement, and with any luck, additional conversions. Search Engine Optimization (SEO) strategies can improve your numbers over time, but what if you need more immediate results? The good news is that Pay-Per-Click (PPC) advertising can help you speed things along. When used correctly, PPC ads can be an effective way to drive traffic to your website. Plus, they can increase conversions and provide a boost to your bottom line. In this post, we’ll start by introducing PPC advertising, […]
Everything You Need to Know to Prepare for PHP 7.4
When you’re developing and managing WordPress sites, keeping them updated is crucial. However, it’s not just the core WordPress software that should be consistently updated, but the primary programming language as well. The latest version of PHP is set to release next month. PHP 7.4 comes with a range of updates that can help improve your sites and enhance the user experience. Plus, there are a handful of notable features and functions (as well as deprecations) that are worth knowing about. In this article, we’ll take a look at PHP 7.4 and what updates, features, and changes you can expect. […]
5 Key Maintenance Tasks for Your WordPress Website
For your WordPress website to be a success, you’ll need to focus on more than just its content and design. Regular maintenance is also required, to keep your site secure and running smoothly. Over time, however, these maintenance tasks can start to accumulate and feel a bit overwhelming. The good news is that there are a handful of simple tactics and tools you can use to make performing these critical WordPress maintenance tasks easier. You can even automate and delegate certain parts of the process, streamlining the work and lessening your burden. In this post, we’ll discuss the importance of […]
How to Determine What Your Development Services Are Worth (5 Key Tips)
Pricing your services as a WordPress developer is a tricky task. On one hand, you don’t want to overcharge and drive potential clients toward your competition. That said, you also don’t want to sell yourself short and miss out on income you deserve. While striking a balance is difficult, there are several indicators you can rely on to determine what your development services are worth. You simply need to know where to look, and be willing to make an honest assessment of yourself as a professional. In this post, we’ll explore why it’s wise to devote time and careful consideration […]
What to Do When a Client Leaves You Negative Feedback (5 Key Tips)
You work hard to deliver products and services your customers will be happy with. So it can be frustrating when a client voices their dissatisfaction. More importantly, negative comments could make other potential customers reconsider working with you. However, there are appropriate ways you can go about handling this feedback. With a few simple strategies, you can deal with the feedback constructively and minimize its effect on future clients. In this post, we’ll discuss the importance of responding to customer feedback. Then we’ll provide you with some tips for how you can effectively handle negative comments. Let’s get started! The […]
A Simple Guide to Help You Prepare for WordPress 5.3
WordPress is constantly changing. As a web developer, it’s important to stay ahead of updates so you can keep your clients’ sites secure and performing optimally. This matters because WordPress 5.3 is set to release on November 12, 2019. It includes a wide range of updates and new features, which may help make your job easier. Taking a look at what’s to come can give you a better idea of how you can prepare for those changes. In this article, we’ll discuss the updates that will be included within WordPress 5.3. Then we’ll provide three tips to help you get […]
Freelancer vs. Agency Developer: Which Path Is Best for You?
As a web developer, your skills are in high demand in today’s job market. More companies are making e-commerce and mobile marketing a priority, and it’s creating an abundance of work opportunities. However, the more career options you have, the more difficult it can be to decide which is right for you. Two of the most common paths taken by web developers are freelancing and working for an agency. Both can be beneficial for advancing your career, but there are also some pitfalls to look out for with either option. The good news is that, if you’re unsure which is […]
How to Use the Scrum Methodology to Boost Your Team’s Productivity (In 6 Steps)
As a developer, you’re often charged with tackling complex projects. Organizing, prioritizing, and delegating tasks is a necessary but often challenging aspect of project management. The Scrum Methodology is a simple concept that can be used to streamline these types of complex projects. Implementing the Scrum Framework can help you facilitate greater collaboration and productivity. The result is better-quality products delivered in less time. In this post, we’ll discuss what the Scrum Methodology is and explain the benefits of using it. Then we’ll provide you with six steps you can follow for using this framework to accelerate your team’s productivity. […]
How to Use Image Processing to Optimize Your Photos and Maximize Performance
Images can be a powerful communication tool when used alongside other web content. They add visual interest to keep users engaged, provide clarity for instructions, and can even showcase key data. However, uploading too many large media files can have a detrimental impact on your site’s performance. That’s where image processing comes in. This technique can help you speed up the loading of media files on your site through various techniques. With this optimization strategy in place, you can continue to craft high-quality content, without worrying about the results dragging your site’s speed down. In this post, we’ll help you […]
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