Business

Ecommerce isn’t the future of business, it’s the present. Research predicts that, by the end of 2021, there will be more than 2 billion online customers. Add to this the fact that Covid-19 shifted how small businesses operate and you’ll understand why so many entrepreneurs are trying hard to adapt their brands to the digital economy.  This transition might be confusing for many, though. Turning your brick-and-mortar store into an online business isn’t only time-consuming, but expensive.  If you don’t do it right, you’ll waste so much energy and resources on a project that’s meant to fail.  Besides, as the […]

If you’ve run an agency for more than a few minutes, you know all too well the struggles of trying to grow. Most of us started as solopreneurs. After all, without the clients and cash flow to support employees, we can’t hire them in the first place. Some settled in once they hit a particular revenue goal. And others worked like maniacs until they could afford to outsource or hire additional help.  The latter is a critical step in real growth because, let’s face it—there are only so many hours in a day, which means your income and impact are […]

If your eCommerce store sells multiple versions of individual products (such as clothing, jewelry, or furniture), keeping your storefront organized can be challenging. Ensuring that your customers can find what they’re looking for should be a top priority. Fortunately, WooCommerce makes it easy to sell different versions of the same item using the ‘variable products’ feature. Add-ons for WooCommerce can further extend this functionality, and make your storefront more engaging for customers and profitable for you. In this article, we’ll introduce variable products in WooCommerce and explain how they work. Then we’ll show you how to take your WooCommerce product […]

Running a successful website requires keeping several factors in mind. One of the most important in today’s digital landscape is how you store your site’s data. Understanding your storage needs is crucial for ensuring functionality as well as preventing security incidents. Different data storage options have various effects on things like analytics and user experience. Similarly, each method comes with unique security considerations you’ll have to consider. Data privacy is becoming a major concern, and you may face legal ramifications for different storage options. Policies like the General Data Protection Regulation (GDPR) and California’s Consumer Privacy Act regulate how you […]

To grow your business, you need to provide the best possible service to the widest audience. However, it’s difficult to achieve this goal if you don’t offer multilingual customer support. After all, your website has the potential to reach a global user base. Thankfully, there are several ways to provide exceptional support to all your customers, even on a multilingual site. By connecting with visitors in their own languages, you can present yourself as an international company that has the resources and drive to maintain a global audience. In this post, we’ll discuss why providing multilingual customer support is a […]

While the average conversion rate for eCommerce websites is 3.5%, top-performing eCommerce sites far outstrip this meager figure, converting at a whopping 25.8%. But what makes the difference between these masters of sales and the rest of the heel-draggers? Easy — a focus on conversion optimization. Want to drive more sales this festive season? Instead of feeling around in the dark, test, measure, and analyze the website features that directly affect conversions.  By doing this, you can identify the best eCommerce website practices that will optimize your site for more conversions over the holiday period. Keen to know the top […]

You’ve seen the endless lines outside of stores during the holiday season. However, COVID-19 has dramatically spiked online sales and will likely continue to dissuade people from shopping in person through the end of 2020. If your WooCommerce store isn’t prepared for an onslaught of customers, you could run into serious trouble. Now is the time to start planning for the virtual holiday rush. Ensuring your WooCommerce store is in top shape can prevent delayed orders, downtime, or any of a plethora of other potential headaches. While your competitors are struggling, you’ll be able to reap the rewards of Christmas […]

The freelance life can be very attractive, especially if you’ve been stuck in the nine-to-five grind for a while. Of course, leaving a stable job comes with its risks. If you’re considering freelancing as a developer, you’ll want to be armed with some knowledge before taking the leap. In this article, we’ll discuss why you should care about the latest freelance statistics as a developer. Then, we’ll share 13 of them you’ll want to know about. Let’s get started! Why You Should Care About Freelance Statistics as a Developer If you’re considering freelancing, you’ll want to know as much as […]