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Ask any SEO expert to recommend an analytics tool and chances are their go-to solution is Google’s. Many aren’t even aware of Google Analytics alternatives. It makes a lot of sense. SEOs judge their success by Google SERP rankings, so why not go with the official tool? However, there are good reasons to reconsider. The first is privacy. Google Analytics is gathering a lot of data about your users. If that is not something you agree with, then going with a competitor who is more conscious about this topic makes a lot of sense. Alternatively, you may want to track […]

Custom post types are the first step to turning your basic WordPress website into something professional which will stand out. You can use custom post types to create a unique website in your own style. Not only that, but it will make it even easier for your users to navigate your site and find exactly what they want. A common misconception is that custom post types require PHP coding – something which is likely to put a lot of people off. However, you can, in fact, create custom post types easily using a WordPress plugin. What is a custom post […]

Is WordPress the right platform for your startup site? In the process of searching for the perfect CMS for your startup company, you might have asked yourself that very same question. The decision what system to base the website of your fledgling business on can be intimidating and confusing. After all, there are a number of alternatives, all with their own pros and cons. Not to worry, we’re here to save the day like Superman. In this article, we’ll look at a number of reasons why you should consider using WordPress for your startup. In the end, we want you […]

Buying or renting a property is stressful. One of the hardest parts is finding the best one for you. A real estate website which makes it easy for you to discover your dream home will make things a lot easier. The good news is that building a real estate website which not only looks good but works great is easier than you think.  Below I’ll show you how I created the main features you’ll need for a real estate website. I created them all using Toolset Real Estate. Custom post types for your houses and estate agents Custom fields for […]

Code formatting and comments are one of those things that you only notice once they are absent. If used to properly display and document code, you only notice their existence the first time you are confronted with a block of code where they are missing. Most people who run or own a website sooner or later get confronted with making changes to the code base. This can be when creating a new HTML element, inserting some custom CSS or making changes to a WordPress PHP template. To make sure it doesn’t end in a mess, in this post we will […]

There are many challenges that come with working as a professional developer. Navigating a variable income, fielding support requests from current clients, and sourcing new work can all take up a lot of time and energy. Offering more services than you do now may just sound like piling extra work onto your plate. However, providing your clients with maintenance services can increase your income, while having a minimal impact on your overall workload. This post will explore some of the maintenance services you can offer to your clients. We’ll also talk about four reasons it can be smart to provide […]

By default, WooCommerce’s design probably won’t integrate with the rest of your site as much as you’d like. This means you may want to tweak its appearance to better suit your needs, or explore other ways of making it fit seamlessly alongside your other content. Fortunately, this isn’t difficult to do. With a little work (and the right tools), you’ll be able to switch out colors, fonts, and other prominent visual elements. Plus, there’s plenty you can do to enhance your e-commerce store’s foundations and layout. In this article, we’ll examine some of the best practices for customizing your WooCommerce […]

When trying to do local SEO and increase the visibility of your local business, learning how to use Google My Business (GMB) is a good step. The service helps you stand out in (local) searches, is a great inbound marketing measure and can bring in more business. After all, 50 percent of consumers who do a local search end up visiting a store on the same day. If you are not sure about what Google My Business is and how it can benefit your website, this is the post for you. We will go over those questions as well as […]

WordCamp Europe 2019 just ended and like in 2016 and 2017, I was there. Additionally, as in those times, I decided to write a report for those who couldn’t make it. This year, WCEU took place in Berlin in the Estrel Hotel from June 20 to June 22. I live in Berlin, so it was very easy to get to and from the venue. More than 3,600 people bought tickets, which is 800 more than last year. This makes WCEU 2019 the largest WordCamp to date. More than half of the attendants were first-timers. The Contributor Day on Thursday was […]