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Since the GDPR came into effect in 2018, website owners have been scrambling to get their site up to par and avoid hefty fines. While the race to GDPR-proof the Internet has calmed somewhat, it’s important for new sites and existing ones that skipped out to start taking steps to protect user data. Three years later, GDPR fines are continuing to be issued, and small businesses are certainly not immune. While you’re likely to receive a warning before being fined, there’s no reason to take chances. If you haven’t taken steps to protect your site yet, you need to do […]

Can you use WordPress categories and tags to improve your website’s SEO? That is the question we will explore in this post. Why would that be relevant in the first place? Because while WordPress taxonomies are a way to bring order to your content and make it more accessible, using them also automatically creates archive pages that will show up in search engines. In order to help you make the most of them, in the following we will talk about the differences between categories and tags, their effect on SEO, and best practices on using them. Let’s get to it. […]

Evergreen content is a powerful tool for building traffic, earning links, and improving rankings. If you want to create a successful blog, it should be part of your content strategy. In case you don’t yet know what evergreen content is, how it can help your marketing, and – most importantly – how to create it, that’s exactly what we will cover in this post. Stay tuned! What Is Evergreen Content? The term “evergreen” comes from the world of plants. It describes those plants that don’t lose their leaves with the seasons and instead stay green all year round. That is […]

The WordPress admin toolbar comes with a standard look and set of functions that are generally very useful, so why customize it? Well, sometimes the standard layout doesn’t suit the needs of every WordPress user or developer. Perhaps there are menu options listed you never use. Or maybe it doesn’t have links to your most-used dashboard sections.  No matter the specific reason, making customizations to the WordPress toolbar can streamline your workflow and improve how WordPress functions for individual users, teams, and developers.  For that reason, today, we’re discussing why someone might want to customize the admin WordPress toolbar and […]

As a business owner, you probably know how effective email marketing can be. Almost every online marketer swears by its effectiveness, so it’s a channel you simply can’t afford to ignore.  Here’s the rub: 99% of all email users check their inboxes daily. That’s a staggering figure, and perfectly highlights the importance of using an email opt-in plugin. More importantly, 59% of respondents to a HubSpot survey stated that marketing emails profoundly impact their purchasing decisions. However, finding the right email opt-in plugin can be a bit confusing. The sheer number of options can become a bit overwhelming for most […]

WordPress site maintenance is a key component of owning and operating a site in the first place and having the right tools makes it much easier. However, what those are can vary a lot from person to person. That’s why we’re spending time here today outlining essential tools that speed up the maintenance process, make it more efficient, and offer greater stability. We’ll be covering things like FTP clients, database management tools, and third-party platforms as well as a variety of other tool types that you may find helpful.  Let’s dive right in.  Code Editors The first maintenance tools for […]