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The 11 Best Email Opt-in Plugins for WordPress As a business owner, you probably know how effective email marketing can be. Almost every online marketer swears by its effectiveness, so it’s a channel you simply can’t afford to ignore. Here’s the rub: 99% of all email users check their inboxes daily. That’s a staggering figure, and perfectly highlights the importance of using an email opt-in plugin. More importantly, 59% of respondents to a HubSpot survey stated that marketing emails profoundly impact their purchasing decisions. However, finding the right email opt-in plugin can be a bit confusing. The sheer number of […]

WordPress site maintenance is a key component of owning and operating a site in the first place and having the right tools makes it much easier. However, what those are can vary a lot from person to person. That’s why we’re spending time here today outlining essential tools that speed up the maintenance process, make it more efficient, and offer greater stability. We’ll be covering things like FTP clients, database management tools, and third-party platforms as well as a variety of other tool types that you may find helpful.  Let’s dive right in.  Code Editors The first maintenance tools for […]

The REST API is a universal exchange language that every website and application can use to communicate. It allows you to obtain data from remote sources, e.g., third-party apps, using the so-called HTTP commands – GET, POST, PUT, and DELETE. REST API is flexible software because it returns data in various formats. However, WP REST API sends and receives data in the JSON format only.  Web developers highly value it since it requires no additional protocols to function correctly. WordPress REST API is an autonomous system, which is just good on its own as it can be. But as with […]

WordPress’s most popular SEO plugin, Yoast, announced it was acquired. Founded in 2010, the plugin along with founder Joost de Valk have become staples in the WordPress community. The plugin was purchased by Newfold Digital. According to the announcement written by current Yoast CEO Marieke van de Rakt, “Joining Newfold Digital provides us with the freedom to build and iterate on ideas to further our mission. We plan to release many new features and products to help people with the findability of their websites.” Yoast currently has over 140 employees and boasts a whopping 12 million active downloads. Acquisitions in […]

The share of people working remotely and from their home office have skyrocketed during the COVID pandemic. This definitely had some positive impact on work culture and is something that the majority of people want to continue. At the same time, something that’s also on the rise is home office burnout. How can that be? Well, despite what companies feared, remote workers actually work more at home. On average an extra three hours per day. In addition, besides the usual work stressors (not to mention, feelings of insecurity while experiencing a global pandemic), working from home and the pandemic-imposed isolation […]

So, you’ve heard of WordPress but might be unsure about whether it’s the right platform for your website. In order to help you decide, in this post, we’re breaking down the pros and cons WordPress has to offer. Ultimately, which platform is right for will depend on your specific needs, your skill set, and your goals. Whether it’s the right CMS for your situation or whether you should opt for something else entirely is something only you can know. All we can do is try to point you in the right direction. But first, let’s get acquainted with WordPress for the uninitiated.  What […]

WordPress is a popular content management site for numerous industries. Whether you’re a blogger or major business owner, you likely use it to sell products and services or connect with clients. Of course, updating your website so it looks great and works well isn’t always easy. These are eight ways to hire top-notch WordPress design and development freelancers in 2021 and strengthen your digital presence. 1. List Your Priorities What does top-notch mean for your business? List the priorities you want in every new hire to make your job listing clear. Identify every skill your design and development teams should […]