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What began as a blogging platform 14 years ago, has now grown to power everything from ecommerce to enterprise sites. 2017 was a huge year for WordPress, and its growth is in no way slowing down. Every quarter it ticks up powering more and more of the web, most recently at 29 percent according to a December 1, 2017, report from W3Techs. This week, WP Engine announced a $250 million investment from Silver Lake, the global leader in technology investing. This is huge news for WordPress. Not only does the CMS power nearly a third of the entire Internet, an investment of this […]

When I started in WordPress development, I was very lucky that I found good quality tutorials by experienced developers such as Tom McFarlin and Pippin Williamson, who understood the ecosystem well. The more I learned, the more I came to value sticking to “The WordPress Way”. Since I learned plugin development by working as a support rep and developer for The Pods Framework, I learned first hand what happens when important guidelines we all agree to follow are violated. For example, a theme might replace the WordPress’ core jQuery, and work fine, but any plugins that assume that WordPress core’s […]

Generation Z has never lived without the Internet. Born in 1996 or later, this generation is not only Internet savvy, it’s an integral part of their lives. If developers want to remain relevant for years to come, it’s important to understand what this generation wants from a website. A study of over 1,200 people in the U.S. ages 14 – 59 conducted by the Center for Generational Kinetics and commissioned by WP Engine, explores the mindset, preferences, and expectations of four generations of Americans (Generation Z, Millennials, Generation X and Baby Boomers) for their current and future digital experiences. “The […]

Adding lazy load to your WordPress website is an effective tool to speed up your WordPress website. We have written extensively (we even made a case study) about how slow page loading speed negatively effects conversions, SEO, and other markers for online success. The faster your site loads, the better. Two of the most important factors that slow down sites are HTTP requests and page weight. Naturally, the more requests a browser has to send to the server, the longer it will take to process the site. At the same time, the larger your page is (for example, because it […]

The main idea behind WordPress is to provide a user-friendly web content management and website creation platform featuring all the necessary tools in one package. Being open source has resulted in one of the largest active community and development of endless plugins which are designed to answer any issues identified by users. WordPress is free to use and hence is the most widely used website Content Management System (CMS), powering over 60 million websites. The success of a tool is only as effective as its implementation, and WordPress is no exception. While it does provide a powerful CMS with all […]

How will websites change in the coming year? Those are important questions for website owners, designers, and developers. In an environment as shifting as the Internet, it’s important to stay ahead of the curve. Being aware of upcoming developments and trends means you can get your own and your clients’ websites ready for them. To help you out in this area, in this article we want to talk about the design and technological trends that will drive web design in the upcoming year. Having an idea about it will allow you to keep any website you are responsible for up […]

Affiliate marketing techniques have changed in the last couple of years. From the new Google algorithm for affiliate content to general increment in affiliate competition, it is getting more difficult to advance beyond the game and begin making a profit. Numerous clever and creative individuals are creating millions by adopting affiliate marketing techniques that are out of the box. In this article, we’ll go over four techniques to keep you competitive. 1. Go an Extra Mile Numerous new affiliate marketers tragically explore 40 specialties in a similar domain and to stay ahead of the competition. On occasion, when you hear […]

If you have recently developed a new interest in blogging or you are trying your luck with a small business, your first step would naturally be to set up a website. However, your job just doesn’t end there. You need to drive traffic to your site and not just any traffic; it has to be laser targeted traffic that adds to your bottom line. High-quality traffic is when visitors are genuinely interested in your content and are searching for your product. Some indicators for high-quality traffic are increased conversion, and engagement with visitors. Here are eight ways you can drive […]

Data Analytics can be very intimidating but are very important in planning and designing your website.   What makes data analytics so hard today is the amount of data you get from different sources, and trying to figure out what is important for your business, and what is just a lot of noise. A wide range of software, technologies, and strategies are available to address these issues of “big” data, as well as unstructured data, and they are rapidly evolving. In order to maximize your investment in data analytics, you need to be aware of the trends to choose the […]