At WooConf yesterday, CEO of WP Engine Heather Brunner drew a line in the sand stating that a successful ecommerce company will put the customer at the center of their digital strategy. She emphasized that “commerce is not just about content and conversions, it’s also about storytelling.” Brunner recommended that on the pathway to customer advocacy, you must first create an individualized, genuine relationship with your customers. To reach advocacy, customers must go through these three stages first: credibility, respect, and trust. Credibility Brunner recommends that the first step to building brand advocacy is to establish credibility with your customers. This can be achieved […]
Stats Of The Woo 2016
WordPress founder and CEO of WooCommerce owner Automattic Matt Mullenweg delivered the first State of the Woo yesterday at WooConf in Austin. In it, he shared a number of stats and milestones that illustrate how WooCommerce has grown. Here’s a look at some of the stats and milestones mentioned in the State of the Woo 2016 (click infographic to enlarge):
State Of The Woo 2016
WordPress founder and CEO of WooCommerce owner Automattic Matt Mullenweg kicked off WooConf 2016 in Austin with the first ever State of the Woo address, during which he shared an insightful look at WooCommerce’s past, present, and future. The Woo Journey WooCommerce, From Zero To Hiro More than 37 percent of all eCommerce sites use WooCommerce, making it a de facto in the industry. It hasn’t always been this way, though. Mullenweg pointed out that when it started in Sept. 2011, it had zero downloads, six official themes, and only nine official extensions. Just one year later, in 2012, however, the plugin […]
Plugin Madness Championship: WooCommerce Vs. Advanced Custom Fields
Last month, we pit 64 of the most popular WordPress plugins in the repository against each other in a bracket-style competition. This week, Advanced Custom Fields and WooCommerce go head to head in the championship round of Plugin Madness! Go to pluginmadness.com to vote now. The tournament champion will be announced next Tuesday, April 12. You can check Torque this week for competition updates, giveaways, and more. When you vote, remember to tell the world using the hashtag #pluginmadness for a chance to win Torque swag that will keep you looking great!
Everything You Need To Know About WooCommerce
If you have a WordPress eCommerce site, then you’re probably using WooCommerce, the most popular eCommerce plugin. Powering 37 percent of all eCommerce sites, the plugin is so popular that it even warrants its own annual conference. The site boasts the plugin is “the world’s favorite eCommerce solution that gives you complete control to sell anything.” Because the plugin is so robust, it can be challenging to understand and effectively utilize all of its amazing features. In this post, we have compiled a comprehensive digest on WooCommerce, which includes all of our guides and articles related to the eCommerce plugin so […]
Plugin Madness: The Semi-Finalists Speak
Last month, we pit the 64 most popular WordPress plugins against each other in Torque’s 2016 Plugin Madness. We have witnessed several upsets along the way, and some of WordPress’s most beloved plugins, like SEO by Yoast, Akismet, and Jetpack by WordPress.com, have met defeat. We have received more than 15,000 votes so far, and, with only a few weeks left in the competition, it’s been narrowed to just four plugins — The Events Calendar, WooCommerce, Advanced Custom Fields, and Wordfence Security. We reached out to our semi-finalists to see if they had any advice for creating successful plugins and […]
5 Takeaways From This Week’s AMA With Jeff Chandler
Jeff Chandler has been writing about software for eight years and is the founder of the popular WordPress publication, WP Tavern. This week he has taken over the ManageWP AMA. People came in with a lot of good questions regarding dealing with negativity online, Back to the Future, and the future of WP Tavern. Here are five takeaways. Chandler Wants To Grow WP Tavern’s Community. Yes, Tavern is read and commented on by many each week, but that’s not enough for Chandler. He would like to turn it into the second largest community outside of WordPress.org. “It would be awesome […]
Plugin Madness Round 4 Update
There’s only one day left to vote on round 4 of Plugin Madness. And with only eight plugins left, the competition is heated. Go to pluginmadness.com to vote now! We are down to the Excellent Eight with some exciting match ups: WP Maintenance Mode Vs. Wordfence Security WP Smush Vs. WooCommerce Yoast Vs. Advanced Custom Fields Jetpack by WordPress.com Vs. The Events Calendar After you vote, don’t forget to share you predictions on Twitter with the #PluginMadness tag for a chance to win some excellent Plugin Madness swag.
GitHub In 2016
GitHub is the biggest code host in the world, with more than 31 million repositories. For WordPress, it’s fundamental. It allows WordPress developers and users from around the world to easily collaborate on projects, which can be created and tested extensively all in one place. It’s been an eventful year for the repository hosting service, and it’s only March. From adding emoji reactions, to the White House enlisting the company’s help, a lot has happened in just the last few months. This article takes a look at some of these milestones. The Open Letter In January, a group of GitHub […]
5 Takeaways From This Week’s AMA With Mark Forrester
Yesterday, Mark Forrester stopped by ManageWP to answer some questions in their weekly AMA. Forrester is the co-founder of WooThemes and is now working for Automattic after the acquisition. He received many questions about eCommerce, WooThemes, and his new baby. Here are five takeaways: Perseverance Is The Key To Success. There are many things needed to grow a business, but perseverance is essential. It took WooCommerce four years to build and nurture a trustworthy brand in the WordPress community. One way Woo did this was with a freemium model. Once you have the customers, you need to make sure you keep […]

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