Featured

Since its humble beginnings, the Internet has changed dramatically. We have come from plain-text HTML websites without images to well-designed web presences full of multimedia content. Those who have seen it from the very beginning probably still can’t believe the change in the last twenty-some years. Since then dozens of web design trends have come and gone and the look of websites changed over time together with the possibilities of modern technology. By now a lot of the functionality and design of websites is highly refined. However, in the next few years, we will see technical advancements come to fruition […]

The reason why we localize a website is the same reason we build websites in the first place, to reach, engage, persuade, or inform an audience. We often obsess over the details in communicating with our audience and creating an impactful conversation. We think about who our audience is and when trying to reach out to a new audience-we end up not connecting with them. Sean Gottlieb is the CTO for Global Offerings at Lionbridge Technologies and builds architectural solutions via consulting services and technology to help large and small brands translate their website into a variety of languages. Lionbridge […]

How do you create a content strategy? That’s a good question. On the web, everyone and your mom is talking about the importance of content marketing. It’s hailed as the key for organic traffic, growing your audience and increasing revenue and profits. More than a few even go so far as to proclaim content as royalty. While that’s all true, it’s not as simple as merely creating content and hoping for the best. No, if you want to use content marketing to grow your business, you need a structured approach and a plan. For that reason, in this article, we […]

Question: Which plugin appears first in Google when you type in “WordPress SEO,” has over five million active installs, a 4.8-star rating in the WordPress directory, and is a regular on the most popular plugins list? If you just answered “Yoast SEO,” you would be correct and in this tutorial, you will learn how to use it correctly. The plugin by team Yoast is one of the best out there. It’s powerful, offers tremendous value, is meticulously updated and supported, and literally millions of people use it. That includes me. I have the plugin installed on basically all of my […]