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These days everyone is talking about following best practices, established standards, and just doing it right. This is undeniably great, but does your company have a clear definition of what any of this means? I ask because documenting this information can create a valuable resource for your employees and contractors to learn from—all while establishing a company-wide standard. More importantly, however, it creates a way to offer the most constructive type of feedback to those who are not doing it right. Instead of telling them they are flat out wrong, you can direct them to where it says how to do […]

It’s very frustrating to spend hours refining a writing piece only to check your analytics after it’s been published and see that visitors are merely giving it a quick glance before leaving. “I poured my heart into this! There is a piece of me on that page and you should pay more attention to it!” is what your inner monologue might sound like at these moments. (Or is that just me?) While taking things personally is always a very productive strategy (I don’t care what my therapist says), as a website owner or online marketer there might be better ways to […]

“Plugged in” is a reoccurring feature on Torque, which will take a closer look at different plugins each week. If you have any suggestions for plugins you’d like to see reviewed, write us at [email protected]. The sidebar performs many important functions for a website – improving navigation, displaying cool widgets, optimizing for SEO, not forgetting it’s an important component of a website’s aesthetic design. Because it’s displayed on almost every page, the sidebar is also one of the most frequently viewed elements of any website. Despite this, many of us will configure our sidebar widgets, then forget all about it. […]

Are you looking to purchase a new WordPress theme? Whether it is your first time, or you are looking to replace your old theme, selecting a new theme can be a difficult process; there are so many themes available, and it can be challenging to know which are good. So, I’ve assembled this checklist of 12 items I use when selecting a WordPress theme. Go through each point as you review themes to help find the best one possible. 1. Aesthetics & design When selecting a theme, you want one that’s pleasing to the eye. The design should be modern. Nothing […]

One of the best things about having an online business is that you can reach customers all over the world. Of course this creates unique complications, as users in different countries and regions have specific needs, and are subject to different laws. For eCommerce sites, knowledge of your site’s visitors is especially important for calculating tax rates. In addition, it’s also important to consider if you are selling something that could be illegal in certain regions. For this, geolocation awareness — i.e., the ability to programmatically be aware of a visitor’s location, by country, region, or even longitude and latitude — […]