Landing pages are an all but necessary part of marketing campaigns. Yet, crafting one that actually gets you conversions isn’t easy. There’s a lot that goes into a successful landing page, from the images you include to the copy you write to even the text you use in your call to action. Every little element can make the difference. Understand what makes a landing page work, and you can seriously increase your conversions and earn new users. In this guide, we’ll tell you the crucial elements of landing pages, show you how to build one, and help you optimize it […]
10 Excellent Google Analytics Alternatives You Should Check Out (2019)
Ask any SEO expert to recommend an analytics tool and chances are their go-to solution is Google’s. Many aren’t even aware of Google Analytics alternatives. It makes a lot of sense. SEOs judge their success by Google SERP rankings, so why not go with the official tool? However, there are good reasons to reconsider. The first is privacy. Google Analytics is gathering a lot of data about your users. If that is not something you agree with, then going with a competitor who is more conscious about this topic makes a lot of sense. Alternatively, you may want to track […]
Press This Podcast: December 2020 Word Around the Campfire
Welcome to Press This, the WordPress community podcast from WMR. Here host David Vogelpohl sits down with guests from around the community to talk about the biggest issues facing WordPress developers. The following is a transcription of the original recording. David Vogelpohl: Hello everyone and welcome to Press This the WordPress community podcasts on WMR. This is your host, David Vogel Paul, I support the WordPress community through my role at WP Engine, and I love to bring the best of the community to you hear every week on press this as a reminder, you can find me on Twitter […]
A Report from WordCamp Europe 2019 – Making History in Berlin
WordCamp Europe 2019 just ended and like in 2016 and 2017, I was there. Additionally, as in those times, I decided to write a report for those who couldn’t make it. This year, WCEU took place in Berlin in the Estrel Hotel from June 20 to June 22. I live in Berlin, so it was very easy to get to and from the venue. More than 3,600 people bought tickets, which is 800 more than last year. This makes WCEU 2019 the largest WordCamp to date. More than half of the attendants were first-timers. The Contributor Day on Thursday was […]
Understanding The Concept Of Visibility In Object Oriented PHP
I’ve been writing a lot recently about principles of object-oriented programming (OOP) in PHP, including magic methods. OOP is great in that it promotes encapsulation of code: separated functions, classes, and methods — each with their own scopes and purposes. The rules of how we access properties, variables, and methods from different encapsulated scopes are determined by visibility. In this article, I will explain how visibility is defined, how it works, and why it is important in OOP PHP. Keep in mind that this article refers to how these principles work in PHP 5.4 or later. PHP 5.3 and below […]
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