Sometimes, there’s just too much to do when it comes to running a web presence. Website maintenance, creating content, and running the actual operations of your business — it’s a lot to handle. That’s why marketing automation is such a clear and easy solution for cutting down your workload and WordPress offers a lot of options for it. Understanding which tasks can be automated and which should be left to a personal touch is vital. That’s why we’ve aimed to make the task easier for you. What follows is a collection of several website aspects that you can improve via […]
The Ultimate Guide to Using Pop Ups with WordPress
If you want to build a successful website, user experience is fundamental. As well as great content, you need eye-catching web design and a site that works properly — including quick load times. However, there is one aspect of web design that flies in the face of this conventional user-experience-driven approach: pop ups. Despite a near-unanimous agreement that pop ups are detrimental to user experience, many popular sites continue to use them. Why? Well, the answer is obvious: Money. Pop ups are a proven way to increase a website’s subscriber rates, and therefore its bottom line. For some, everything else is […]
Building a WordPress Plugin Part 5: Finishing Off Our Settings
Welcome to part five of our series on developing a plugin from scratch. Progress has been nice and steady to date, and by this stage we’ve successfully created a significant portion of our theoretical functionality. In the last installment, we finally got to see the fruits of our labor on-screen in the form of a functioning shortcode. This time around, we’re dipping in and out of both the front and back end. We previously left ourselves a little work to do in terms of organizing the display, and we’ve also yet to look at the settings page that was mentioned […]
The Secret Lives of Pets of WordPress
In the immortal words of George Elliot, “Animals are such agreeable friends. They ask no questions, they pass no criticism.” Having an animal to come home to or around your workplace can really improve your life. I wanted to know how the WordPress community embraced animals, so I asked several WordPressers in the community to share photos and stories of their own animals. The results were nothing short of adorable. Bob Dunn’s cat, Rochester “Rochester came into our lives about two years ago – we call him Chester for short. He’s a rescue cat (our 5th one over the years) that […]
8 Ways To Increase Website Traffic Without Creating New Content
One of the most common pieces of advice to increase website traffic is to “create great content on a regular basis”. Even I have said the same in the past. It makes sense. High-quality, relevant content is a key component in bringing visitors to your site and the reason why content marketing has been all the rage these past years. Plus, with its history as a blogging platform, WordPress is perfectly suited to build content-centered websites. However, content creation has its own set of challenges, the biggest of which: finding the time. In fact, in a 2015 survey lack of […]
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