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How to Choose a Premium Theme
Earlier this week, we took a pretty extensive look at the world of free themes and, in the process, we briefly mentioned premium themes. In this article, we’re going to going to take an in-depth look at premium themes: both the good and the bad. Understanding Premium Themes Unlike free themes, you have to pay for premium themes. The cost can run from an average of $35 to a high of around $200 (and climbing). This raises the obvious question: What exactly are you getting in return for your hard earned dollars? While it varies wildly from theme to theme, the premium price tag […]
Do You Feel Guilty Using Premium Themes?
It’s time we have this conversation in public because I’m exhausted from having it in private at WordCamps, Meetups, and in forums. I know there are many WordPress “builders,”or “installers,” or “integrators” who feel the same way, and I think it has more to do with their insecurity about not being a “developer” than anything else. So, when a WordPress “consultant” (as I like to call them) asks me how to price projects when you’re “just” using a premium theme, here’s my usual response: A premium theme, no matter how good it is or what it costs, is not the […]
The End of “Blah Blah” Themes
When WordPress first arrived on the web, all themes and plugins were freely available. Over the years, and as the ecosystem evolved, developers began offering paid-for (referred to as “premium”) themes and plugins, some building businesses around their offerings, with others maintaining products as side projects to their day jobs. The introduction of paid-for WordPress product created several notable changes to how businesses approach their WordPress products. The change in approach had several knock-on effects as well. Today, I’d like to touch on one such knock-on effect; the introduction of “blah blah” themes. What is a “Blah Blah” Theme? Put simply, […]
Authentic Themes: Minimal and Content-Centric Themes
In continuation with our smaller-and-possibly-overlooked theme shop review series, today we’ll be taking a look at yet another WordPress premium theme seller: Authentic Themes. Authentic Themes is a theme shop started by A J Clarke and Matt Tucker. While the theme shop itself is hardly a year old, Clarke is well known for his premium and free themes collection, and has also been active at theme marketplaces such as ThemeForest and Creative Market. Authentic Themes also offers an affiliate program with a commission of 50% per sale. Authentic Themes Theme Features Authentic Themes currently has over 30 themes in its collection. […]
CPO Themes: Budget-Friendly Themes Sans Variety
Moving on with the #ThemeThursday series, where I take a look at a lesser-known WordPress premium theme seller. Today we’ll focus on CPO Themes. CPO Themes is managed by Manuel Vicedo. Even though the theme shop is relatively new, the company itself started back in mid-2000s as a web design agency. There is also a very lucrative affiliate program, which earns you 40% of each sale. Theme Features CPO Themes currently offers 13 themes, 4 of which are free. That’s not the largest collection of themes out there, but it is gradually rising. Within a few months, it is likely […]
Okay Themes: Back to the Basics
It’s Thursday yet again, and that means it’s time for #ThemeThursday! Carrying on from the last three weeks, we will look at a premium WordPress theme provider and attempt to assess its good (and bad) points. Today, the theme provider in question is Okay Themes. Run by Mike McAlister, Okay Themes came into existence as a full-fledged theme shop back in 2011 (although Mike has been selling his WordPress themes via ThemeForest since 2008-09). Most of the themes currently offered by Okay Themes are sold on ThemeForest. Theme Features Okay Themes currently offers 24 themes in total. Of these, 10 are free […]
Shopping for Premium Themes
I grew up wearing uniforms to school. Supposedly parents loved them, but every kid I knew detested the itchy plaid shorts, knee-high socks, and oxford shirts. Sure, I could choose which color combination to wear (do I feel like white oxford / navy khakis or is it a blue polo / plaid skirt kind of day?), but overall our individual flair was relegated to things like hair accessories and backpacks. Once or twice a semester we’d get to pay for the privilege of wearing normal clothes (the money collected for some student-council activity). My sister and I cherished these days […]
Framing The Perfect Support Policy For Your Theme Business
When it comes to marketing and selling your own premium WordPress themes, there are several tutorials out there which explain almost everything that you need to know — from design and HTML/CSS to PHP coding and debugging. However, a theme shop, just like any other business, is assessed not just by your ability to release quality products but also by your capability to back them up and offer support to your customers and clients. In this article, I shall be taking a closer look at some of the top support options and considerations when it comes to running a WordPress […]
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