Why We Decided to Rebrand Original Branding: When we launched in May of 2012 (and up until a few weeks ago), our original branding consisted of a darker color scheme, as you can see above. This was intentional. Our main reasoning was to convey the feelings of sophistication, security, and efficiency that the color black provides to ensure our potential customers felt safe. Specifically: Sophistication Glamor Security Emotional safety Efficiency Substance Our main goal was to separate WP Valet from other services with similar offerings, and to specifically target Enterprise-level customers. Our New Branding: One of the most obvious reasons […]
GigaOM knew they had a speed problem with their site, so a redesign was in order. Unlike many, they decided to make speed a main focus of their redesign, rather than aesthetics or some other goal. The results are quite amazing, as reported by VIP.