Good SEO is essential for a successful site. If you can’t be found, you won’t have any customers or readers. There is an art to how to utilize SEO correctly, and we have compiled a list of all the articles you would need to target your audience and bring in views.
SEO is more than just a buzzword it can make a huge difference in the kind of traffic you see. If you can get ranked for Google, Yahoo, and Bing, you’ll be pretty difficult to compete with. Some companies have entire departments devoted to SEO. With these guides, you can become an expert in no time and significantly grow your traffic and engagement.
Let’s start off with the basics. If you are completely new to the idea of SEO and haven’t used it for your site, this is the place to start. No matter what SEO skills you have, you can reference this guide for a refresher or a crash course.
To begin, there is a list of optimized themes and plugins to help in the creation of your site. Then it dives into titles, tags, meta descriptions, image names, alt tags, and more. When you’re done, you’ll have an excellent foundation.
Now that the basics are taken care of, you can move into something more technical. You’ve mastered all the more straight-forward things like tagging and keywords, but that doesn’t mean you’re done. Now move onto things you wouldn’t think about. Is your site the fastest it can be? People won’t hang around on a slow site. Are you mobile friendly? This is a huge one now that Google is updating Mobilegeddon this spring. Is the architecture of your site where it needs to be?
All of these will greatly change the SEO and this post goes through how to identify potential problems and then how to fix them. Though the subject matter is more technical, the solutions are not.
Now that you understand the basics and even some more technical aspects of SEO for WordPress, you can download plugins to make the whole process easier. There are all-in-one plugins that allow you to get into all your settings and optimize them. These include Yoast and All-In-One SEO Pack. If you know the area you want to target, like social media, there are plugins for that too. Download one that covers all your social media needs, or just pinpoint Facebook or Twitter.
Of course, you want to know what all this work is getting you, and that’s where plugins that generate analytics reports come in. These are extremely helpful in gathering the feedback you need to get an idea of what is working and what is it. Don’t get any traffic from Twitter? Make that your focus this month. This is a valuable tool you shouldn’t be without.
As I mentioned above, one of your greatest weapons in the fight for great SEO is plugins, and SEO by Yoast is definitely the most popular. Because it is such a full-featured plugin, it can take some time to master. This guide makes sure you know everything you need to. It begins with downloading and activating, then moves onto specifics like social media and meta descriptions. Each section is a step-by-step description of how to utilize each tool to its fullest.
Once you get past the initial install and set up, the post takes you through the day-by-day operations and uses of Yoast.
Something people often miss when thinking about SEO is image optimization. People can access your website through your photos if you have your SEO set up correctly. That can be a huge source of views. Images make your posts more appealing, which will bring in and keep more viewers. Google also really likes images. You’ll rank better if you have nicely optimized images. This post helps you figure out how to size your, tag, and caption your photos.
If you have all of these things in place, a future customer might pull your image up in Google search, and make their way over to your site. Not a bad way to pull in new viewers.
Are there any Torque articles we missed in this roundup? Let us know in the comments down below. Don’t forget to check out our other digests in the series.