One of the benefits of WordPress is that you can use it to build pretty much any site you want. Portfolio websites, blogs, business websites, you name it. No wonder so many famous companies, celebrities, and brands rely on WordPress.
Another area where WordPress excels is eCommerce. As we showed you in our WooCommerce beginner tutorial, building an online shop with WordPress is quick and painless.
In fact, WooCommerce powers an estimated 42 percent of all eCommerce sites on the web. If that’s not impressive, I don’t know what is.
Yet, if you have never built an online shop with WordPress before, you might still be hesitant to believe that WordPress can actually do this. Luckily, there are plenty of WordPress eCommerce example sites out there to convince you otherwise.
As you will see below, our examples encompass a lot of different designs, industries, and product categories both physical and digital. After going through them, you will see that there are no limitations when it comes to building an online shop with WordPress and hopefully find a lot of inspiration for your own venture.
Examples of eCommerce Websites Built With WordPress
Just a quick heads up: As you will see, most of the examples are powered either by WooCommerce or Easy Digital Downloads, with some rare exceptions. We would have liked to feature other eCommerce plugins but weirdly not all of them publish live examples on their page (I’m looking at you, iThemes Exchange).
Our first example is a shop for hand-made shoes from Spain. Sports a nice, elegant design with the shopping cart right on the front page. Looking into the code, it quickly becomes obvious that WooCommerce is the force behind this shop and their theme a derivative of the Super Hijinksified starter theme. Well done.
Adoboloco is a vendor of hot sauces made in Hawaii and Portland. Their WordPress site includes a blog with recipes as well as a shopping cart inside the header/menu. The theme in the background is The Retailer, which is a Storefront child theme. WooCommerce is the eCommerce plugin of choice.
This example site sells cartoons for all purposes that you can buy right off the site thanks to Easy Digital Downloads. It has no checkout page or anything, buyers move directly on to Paypal. The Stocky theme (which is made to work with EDD) is responsible for making everything look good.
House of Whisky
Next up, a shop for exclusive Scottish whiskeys. This one is built with the Divi theme by Elegant Themes and has its cart and checkout in the menu. It also runs on WooCommerce.
Marché du Pre
Danish kitchenware sold with an elegant card design. The website has its own blog, custom WordPress theme, and WooCommerce as the reigning eCommerce plugin.
You can probably guess what this shop is selling. Our first example of a WordPress eCommerce site with an unknown eCommerce solution. They also run their own custom theme.
Just looking at this site makes me hungry. I didn’t even know edible bouquets were a thing but this stuff looks delicious. The entire thing runs on the Canvas theme by WooThemes, so you can probably guess what takes care of the online shop part.
Next, we have an Australian delivery service for healthy food. For easy viewing, the shopping cart stays attached to right side of the screen. The site is very quick to react without any reload when adding something to the cart. WooCommerce powers this shop and a custom WordPress theme makes it look good.
Making logos since 1986, anyone in need can buy them right from their site. Thanks to Easy Digital Downloads, there is a shopping cart in the sticky header bar. Design is courtesy of the Humbleshop theme, which also made for EDD.
As the reigning WordPress eCommerce plugin, it only makes sense that their own web presence is also powered by WordPress. On it, you can buy extensions for their flagship product as well as themes and other plugins. It’s probably not hard to guess what powers their online shop and they appear to be running a custom theme.
If you are looking for a job, this shop might be able to help you with custom resume templates. Here, the account, cart, and checkout are all located in a separate menu. The shop is running a child theme based on the Trizzy theme. It’s made for WooCommerce, which is also what is powering their online store.
Fans of the jitter juice can buy artisan coffee glasses and accessories from this site. Joco Cups runs a child theme based on Salient. They could work on their responsive design, which breaks slightly in some screen sizes. However, with WooCommerce to take care of the shopping experience, functionality is probably fine.
WP Rich Snippets
Here, we have a WordPress plugin for structured data plus different addons. The design comes from a custom theme based on Genesis and eCommerce capabilities from Easy Digital Downloads.
WPML is among the most successful WordPress translation plugins and one of my personal favorites. They sell their main product with WooCommerce and use a custom theme.
A magazine on contemporary culture that runs its online version on WordPress with a Bootstrap-based theme. The site contains an online shop for subscriptions, tickets, and paraphernalia. I’m not sure what powers it, but this time it’s definitely not WooCommerce.
The Untold Wish
Our next example eCommerce site sells hand-drawn gift ideas, cards, and more. The WooCommerce-powered online shop has a lovely design courtesy of its custom theme. They also take advantage of WordPress’ blogging ability and the site beautifully degrades for mobile devices.
Blue Star Coffee Roasters
Exclusive coffee beans and more sold through a beautiful layered design. Even though WooCommerce is behind the site (the buy button is still in the familiar purple), overall the shop experience could be better.
Our next candidate is a vendor of free stock photos (of which we actually have a long list). Though free, Easy Digital Downloads takes care of the administration and lets you leave a tip if you want. Besides that, the site runs on the Stocky theme, which is a fitting name if there ever was one.
Here, we have a clothing company which also explains the very hip design. WooCommerce is running behind the scenes and the theme is based on the Underscores starter theme. I say well done!
Wakami sells socially-conscious bracelets made in Guatemala. The combination of WooCommerce and Underscores is also what keeps this site going.
Obviously a design shop for accessories. Very well designed with an elegant shopping card inside the navigation. WooCommerce’s touch is also quite obvious here and the shop is running the Bridge theme.
This must be my favorite entry in the list: a kitchen robot that makes delicious Indian bread and wraps. Unfortunately it’s not available in my country, otherwise, I’d surely order it drunk one night. WooCommerce also seems to have its hands on this one.
Jack Rudy Cocktail Co.
Cocktail ingredients and supplies. Very elegantly designed and congruent. On the technical side, we are looking at WooCommerce again and a custom theme without any further information.
Supplements and healthy food made in South Africa. Cool detail: When adding something to the shopping cart, a new window opens on top of the page that shows your current items. Runs a customized theme and WooCommerce to make everything happen.
Muesli made in Melbourne with a very solid website design and an informative blog. All of this is achieved with a custom WordPress theme and the usual WooCommerce eCommerce plugin.
Crazy cat people listen up! Eco-friendly cat accessories are here and WooCommerce lets you buy as many as you want! At the same time, the Divi theme makes everything look good. What more can you ask for?
More healthy food sold online, this time for athletes. The website is clad in WordPress with a well-done custom theme. Comes with a blog, too.
Our first example of an online shop that does purely affiliate marketing. Looks like that’s also something WooCommerce is capable of. The Maya Shop theme is responsible for the design (which could be closer to its parent site, in my humble opinion).
Max’s Protein Bars
More sports performance food in all kinds of flavors. The site as a really well designed overall including an elegant fly-in menu for the checkout and shopping basket. Based on the Storefront theme, it gets its eCommerce powers from WooCommerce.
Finally, we have OptinMonster, which is one of my favorite apps to create opt-in forms of all shapes and sizes. Their web presence is also powered by EDD and running a theme based on Underscores.
Do You Have More WordPress Ecommerce Examples?
Ecommerce is an important part of the WordPress universe and there are plenty of websites that use the platform to sell their wares online.
When looking at websites of this type, one thing that quickly becomes obvious is that WooCommerce truly reigns supreme. The majority of the eCommerce examples above use the free plugin to power their online shops.
However, at the same time, they also show that WordPress can handle all sorts of industries and products and that designs can be as varied as the offerings. Consequently, if you are planning to create an online store yourself, you know that you have a reliable partner in WordPress.
Have you built an online shop with WordPress or do you know more examples we should know about? Please share in the comments section.
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