Articles

The SEO vs PPC debate revolves around one question: how to get traffic to your site. Every online business needs it. No matter how great or innovative your product or service is, if nobody sees it, it might as well not exist. One of the main traffic avenues for websites is search engines. Here, you have two basic options to gain visibility – search engine optimization (SEO) or pay-per-click (PPC) advertising. Many marketers have seen great, long-term results by focusing their efforts on a strong SEO strategy. PPC campaigns, on the other hand, have helped companies instantly reach their markets. […]

Being a freelance developer comes with many challenges, and dealing with less-than-pleasant clients is one of them. However, there’s a serious difference between putting up with someone’s annoying quirks and letting them get away with not paying you. Fortunately, in situations where your income is being threatened, there are actions you can take to get stubborn clients to pay up. In this post, we’ll share some key actions you can take to protect yourself from clients with sticky fingers. Then we’ll walk you through four steps for dealing with them if they still refuse to pay. Let’s jump in! How […]